A data profile of the people who buy, follow and care about Mattress in Italy — modelled from more than twelve digital signal sources. Mattress has an estimated audience of 6,961,828 people in Italy.
The average Mattress fan in Italy is 46.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
The key figures that characterise the Mattress profile in Italy.
65.0% are female, 35.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 46.4 |
| Estimated audience size | 6,961,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Mattress audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 7.8% |
| United Kingdom | 4.5% |
Where the Mattress audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.35× | |
| 02 | Veneto | ~700K | 1.31× | |
| 03 | Piedmont | ~600K | 1.26× | |
| 04 | Tuscany | ~500K | 1.16× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.15× | |
| 06 | Lazio | ~1M | 1.13× | |
| 07 | Emilia-Romagna | ~600K | 1.08× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 09 | Aosta Valley | ~20K | 1.02× | |
| 10 | Liguria | ~200K | 1.01× | |
| 11 | Molise | ~30K | 0.98× | |
| 12 | Basilicata | ~60K | 0.96× | |
| 13 | Umbria | ~100K | 0.95× | |
| 14 | Puglia | ~400K | 0.93× | |
| 15 | Sardinia | ~200K | 0.93× | |
| 16 | Campania | ~700K | 0.92× | |
| 17 | Sicilia | ~600K | 0.91× | |
| 18 | Marche | ~200K | 0.91× | |
| 19 | Calabria | ~200K | 0.90× | |
| 20 | Abruzzo | ~100K | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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