Mattress Audience in Canada
Mattress has an estimated audience of 4,256,727 people in Canada. 61.9% are female, 38.1% are male, average age 41.5. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Bedding, Sleep, Loto-Québec, Bed frame, Bedroom furniture.
The average Mattress fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Bedding, Sleep, Loto-Québec, with strongest over-indexing on Bedding (2.39× the country average). Demographically, the Mattress audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Mattress fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 41.5 |
| Estimated audience size | 4,256,727 |
Audience persona
The typical Mattress fan in Canada is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Bedding.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,594,160 | 1.45× |
| Alberta | 993,163 | 1.89× |
| British Columbia | 787,074 | 1.24× |
| Quebec | 457,643 | 0.45× |
| Manitoba | 146,898 | 0.92× |
| Nova Scotia | 127,742 | 1.01× |
| Saskatchewan | 126,991 | 0.94× |
| New Brunswick | 79,999 | 0.81× |
| Newfoundland and Labrador | 45,197 | 0.7× |
| Prince Edward Island | 15,808 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bedding | 2.39× | Home & Garden |
| Sleep | 1.68× | Health |
| Loto-Québec | 1.52× | Games |
| Bed frame | 2.79× | Home & Garden |
| Bedroom furniture | 2.59× | Home & Garden |
| Cotton | 1.79× | Fashion & Accessoires |
| Bedroom | 1.7× | Home & Garden |
| HomeSense | 1.54× | Home & Garden |
| Chair | 1.5× | Home & Garden |
| Pillow | 2.29× | Home & Garden |
| The Brick | 1.56× | Shopping |
| Dining room | 1.71× | Home & Garden |
| Futon | 2.42× | Home & Garden |
| Bed sheet | 2.57× | Home & Garden |
| Blanket | 1.87× | Home & Garden |
| Sofa bed | 2.49× | Home & Garden |
| Ashley Furniture HomeStores | 2.12× | Home & Garden |
| Memory foam | 2.74× | Home & Garden |
| Garden furniture | 1.5× | Home & Garden |
| Recliner | 2.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.33 |
| Need for Security | CONSERVATISM | 1.24 |
| Patriotism | CONSERVATISM | 1.17 |
| Early Adopter Mentality | POWER | 1.04 |
| Convenience Orientation | PREMIUM | 1.03 |
| Design Affinity | PREMIUM | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 7.8% |
| United Kingdom | 4.5% |
See Mattress audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Mattress have in Canada?
Mattress has an estimated audience of 4,256,727 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Mattress fans?
61.9% of Mattress fans are female, 38.1% are male, with an average age of 41.5 years.
Which brands do Mattress fans like most?
Mattress fans show strongest brand affinity for Bedding (2.39×), Sleep (1.68×), and Loto-Québec (1.52×) over the country average.
Where do Mattress fans live in Canada?
Mattress fans in Canada are most concentrated in Ontario (reach 2,594,160), Alberta (reach 993,163), and British Columbia (reach 787,074). These three regions account for the largest share of the active audience.
What other brands do Mattress fans also like?
Beyond Mattress itself, the audience over-indexes on Sleep (1.68×), Loto-Québec (1.52×), Bed frame (2.79×), and Bedroom furniture (2.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.