A data profile of the people who buy, follow and care about Skin care in Denmark — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 770,929 people in Denmark.
Skin care has an estimated audience of 770,929 people in Denmark. 78.5% are female, 21.5% are male, average age 44.7. Top brand affinities: Matas (drug store), Woman, Jewelry, Skin, H&M.
Top brand affinities include Matas (drug store), Woman, Jewelry, with strongest over-indexing on Matas (drug store) (1.91× the country average).
Demographically, the Skin care audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Skin care fan in Denmark is more female, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Skin care profile in Denmark.
78.5% are female, 21.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 44.7 |
| Estimated audience size | 770,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Skin care audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 3.24× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.88× | ||
| 03 | Zara | Shopping | 2.13× | ||
| 04 | Personal care | Health | 2.12× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.11× | ||
| 06 | Blouse | Fashion & Accessoires | 2.10× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.94× | ||
| 08 | Matas (drug store) | Shopping | 1.91× | ||
| 09 | H&M | Shopping | 1.87× | ||
| 10 | Woman | Kids & Family | 1.82× | ||
| 11 | Skin | Beauty & Wellness | 1.82× | ||
| 12 | Søstrene Grene | Fashion & Accessoires | 1.79× | ||
| 13 | ALT for damerne | News | 1.71× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.69× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.68× | ||
| 16 | Jewelry | Fashion & Accessoires | 1.58× | ||
| 17 | Hair products | Beauty & Wellness | 1.57× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.54× | ||
| 19 | Dresses | Fashion & Accessoires | 1.54× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.14× | |
| Convenience Orientation | PREMIUM | 1.04× | |
| Travelling | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.47× | |
| Social Media Usage | JOY | 0.62× | |
| Early Adopter Mentality | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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