A data profile of the people who buy, follow and care about Personal care in Denmark — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 924,121 people in Denmark.
Personal care has an estimated audience of 924,121 people in Denmark. 72.1% are female, 27.9% are male, average age 44.9. Top brand affinities: Matas (drug store), Hygiene, Woman, Women's clothing, Organic product.
Top brand affinities include Matas (drug store), Hygiene, Woman, with strongest over-indexing on Matas (drug store) (1.9× the country average).
Demographically, the Personal care audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Personal care fan in Denmark is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Personal care profile in Denmark.
72.1% are female, 27.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 44.9 |
| Estimated audience size | 924,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Personal care audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hygiene | Beauty & Wellness | 3.48× | ||
| 02 | Organic product | Food & Beverages | 3.42× | ||
| 03 | Sephora | Shopping | 3.25× | ||
| 04 | Natural skin care | Beauty & Wellness | 3.07× | ||
| 05 | Skin care | Beauty & Wellness | 2.19× | ||
| 06 | Zara | Shopping | 2.13× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 1.91× | ||
| 08 | Matas (drug store) | Shopping | 1.90× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.85× | ||
| 10 | Woman | Kids & Family | 1.78× | ||
| 11 | Women's clothing | Fashion & Accessoires | 1.76× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.76× | ||
| 13 | H&M | Shopping | 1.74× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.73× | ||
| 15 | Weddings | Kids & Family | 1.69× | ||
| 16 | Dresses | Fashion & Accessoires | 1.63× | ||
| 17 | Hair products | Beauty & Wellness | 1.60× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.57× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 20 | Parenting | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.10× | |
| Travelling | THRILL | 1.00× | |
| Luxury Orientation | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.49× | |
| Social Media Usage | JOY | 0.66× | |
| Convenience Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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