A data profile of the people who buy, follow and care about Weddings in Denmark — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 1,015,206 people in Denmark.
Weddings has an estimated audience of 1,015,206 people in Denmark. 65.1% are female, 34.9% are male, average age 46.2. Top brand affinities: Dresses, Marriage, Wedding ring, Skirt, Wedding dress.
Top brand affinities include Dresses, Marriage, Wedding ring, with strongest over-indexing on Dresses (1.51× the country average).
Demographically, the Weddings audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Weddings fan in Denmark is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Dresses.
The key figures that characterise the Weddings profile in Denmark.
65.1% are female, 34.9% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 46.2 |
| Estimated audience size | 1,015,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Weddings audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding dress | Fashion & Accessoires | 2.41× | ||
| 02 | Wedding ring | Fashion & Accessoires | 2.29× | ||
| 03 | Bride | Kids & Family | 2.26× | ||
| 04 | Wedding cake | Food & Beverages | 2.17× | ||
| 05 | Cross-stitch | Home & Garden | 2.14× | ||
| 06 | Engagement ring | Fashion & Accessoires | 2.03× | ||
| 07 | Free Knitting Patterns | Topic | 1.80× | ||
| 08 | Ravelry | Internet & Social Media | 1.74× | ||
| 09 | Pattern (sewing) | Home & Garden | 1.72× | ||
| 10 | Cashmere wool | Fashion & Accessoires | 1.69× | ||
| 11 | AliExpress | Shopping | 1.68× | ||
| 12 | Ring (jewellery) | Fashion & Accessoires | 1.67× | ||
| 13 | Knitting pattern | Fashion & Accessoires | 1.67× | ||
| 14 | Embroidery | Home & Garden | 1.61× | ||
| 15 | Sewing machine | Home & Garden | 1.61× | ||
| 16 | Marriage | Kids & Family | 1.60× | ||
| 17 | Art jewelry | Fashion & Accessoires | 1.55× | ||
| 18 | Wardrobe | Fashion & Accessoires | 1.52× | ||
| 19 | Dresses | Fashion & Accessoires | 1.51× | ||
| 20 | Skirt | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.05× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Social Media Usage | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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