A data profile of the people who buy, follow and care about Marriage in Denmark — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 752,765 people in Denmark.
Marriage has an estimated audience of 752,765 people in Denmark. 61.2% are female, 38.8% are male, average age 46.3. Top brand affinities: IKEA, Elgiganten, Toys, Digital photography, Fine art.
Top brand affinities include IKEA, Elgiganten, Toys, with strongest over-indexing on IKEA (1.6× the country average).
Demographically, the Marriage audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Marriage fan in Denmark is more female, around 46.3 years old, with strong Extroversion tendencies and a notable affinity for IKEA.
The key figures that characterise the Marriage profile in Denmark.
61.2% are female, 38.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 46.3 |
| Estimated audience size | 752,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Marriage audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital photography | Business & Career | 2.54× | ||
| 02 | Handmade jewelry | Fashion & Accessoires | 2.24× | ||
| 03 | Art exhibition | Arts & Culture | 2.10× | ||
| 04 | Fine art | Business & Career | 1.98× | ||
| 05 | Contemporary art | Arts & Culture | 1.90× | ||
| 06 | Renovation | Home & Garden | 1.82× | ||
| 07 | Kindergarten | Kids & Family | 1.73× | ||
| 08 | Discount stores | Shopping | 1.69× | ||
| 09 | Personal care | Health | 1.68× | ||
| 10 | Toys | Games | 1.66× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.66× | ||
| 12 | IKEA | Home & Garden | 1.60× | ||
| 13 | Elgiganten | Shopping | 1.60× | ||
| 14 | Weddings | Kids & Family | 1.60× | ||
| 15 | Organic food | Food & Beverages | 1.57× | ||
| 16 | Shopping malls | Shopping | 1.57× | ||
| 17 | Real estate | Business & Career | 1.52× | ||
| 18 | Novo Nordisk | Health | 1.52× | ||
| 19 | Museum | Arts & Culture | 1.51× | ||
| 20 | Concerts | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Design Affinity | PREMIUM | 1.48× | |
| Quality Awareness | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.95× | |
| Early Adopter Mentality | POWER | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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