A data profile of the people who buy, follow and care about Marriage in Netherlands — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 2,049,116 people in Netherlands.
Marriage has an estimated audience of 2,049,116 people in Netherlands. 66.8% are female, 33.2% are male, average age 45.1. Top brand affinities: Jumbo (supermarket), WhatsApp, IKEA, Canada, Rabobank.
Top brand affinities include Jumbo (supermarket), WhatsApp, IKEA, with strongest over-indexing on Jumbo (supermarket) (1.91× the country average).
Demographically, the Marriage audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Extroversion, Family Orientation.
The typical Marriage fan in Netherlands is more female, around 45.1 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Marriage profile in Netherlands.
66.8% are female, 33.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 45.1 |
| Estimated audience size | 2,049,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Marriage audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weddings | Kids & Family | 2.39× | ||
| 02 | Walking | Sports | 2.20× | ||
| 03 | Canada | Travel & Leisure | 2.12× | ||
| 04 | Tattoos | Fashion & Accessoires | 2.09× | ||
| 05 | Happiness | Health | 1.96× | ||
| 06 | Internet & Social Media | 1.94× | |||
| 07 | Jumbo (supermarket) | Shopping | 1.91× | ||
| 08 | Primark | Shopping | 1.87× | ||
| 09 | Etos | Health | 1.81× | ||
| 10 | Family | Kids & Family | 1.77× | ||
| 11 | Hornbach | Shopping | 1.73× | ||
| 12 | Rabobank | Business & Career | 1.71× | ||
| 13 | Dogs | Pets & Animals | 1.70× | ||
| 14 | Belgium | Travel & Leisure | 1.68× | ||
| 15 | IKEA | Home & Garden | 1.67× | ||
| 16 | Education | Business & Career | 1.66× | ||
| 17 | Psychology | Business & Career | 1.62× | ||
| 18 | Aldi | Shopping | 1.61× | ||
| 19 | ABN AMRO | Business & Career | 1.58× | ||
| 20 | H&M | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.81× | |
| Family Orientation | CONSERVATISM | 1.81× | |
| Price Sensitivity | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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