A data profile of the people who buy, follow and care about Renovation in Denmark — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 1,066,057 people in Denmark.
Renovation has an estimated audience of 1,066,057 people in Denmark. 47.0% are female, 53.0% are male, average age 48.7. Top brand affinities: IKEA, First-time buyer, Landscape design, Architecture & Design, Home improvement.
Top brand affinities include IKEA, First-time buyer, Landscape design, with strongest over-indexing on IKEA (1.83× the country average).
Demographically, the Renovation audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Renovation fan in Denmark is balanced, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Renovation profile in Denmark.
47.0% are female, 53.0% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 48.7 |
| Estimated audience size | 1,066,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 45% |
of the worldwide Renovation audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landscape design | Business & Career | 4.07× | ||
| 02 | First-time buyer | Shopping | 4.00× | ||
| 03 | Home décor products | Home & Garden | 3.76× | ||
| 04 | Architecture & Design | Business & Career | 3.49× | ||
| 05 | Sink | Home & Garden | 3.38× | ||
| 06 | Home Design | Home & Garden | 3.29× | ||
| 07 | Industrial design | Business & Career | 3.07× | ||
| 08 | Home construction | Home & Garden | 2.79× | ||
| 09 | Architect | Home & Garden | 2.76× | ||
| 10 | BoligPortal | Travel & Leisure | 2.64× | ||
| 11 | H.O.M.E. | Home & Garden | 2.60× | ||
| 12 | Bo Bedre | Home & Garden | 2.42× | ||
| 13 | Handicraft | Home & Garden | 2.04× | ||
| 14 | Home improvement | Home & Garden | 2.01× | ||
| 15 | Danish design | Home & Garden | 1.99× | ||
| 16 | Real estate | Business & Career | 1.98× | ||
| 17 | Real property | Home & Garden | 1.93× | ||
| 18 | IKEA | Home & Garden | 1.83× | ||
| 19 | Architecture | Business & Career | 1.67× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.34× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Travelling | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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