A data profile of the people who buy, follow and care about Home Design in Denmark — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 700,328 people in Denmark.
Home Design has an estimated audience of 700,328 people in Denmark. 77.4% are female, 22.6% are male, average age 41.2. Top brand affinities: Home Renovations, Renovation, Home improvement, Real estate, JYSK.
Top brand affinities include Home Renovations, Renovation, Home improvement, with strongest over-indexing on Home Renovations (6.28× the country average).
Demographically, the Home Design audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Home Design fan in Denmark is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Home Renovations.
The key figures that characterise the Home Design profile in Denmark.
77.4% are female, 22.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 41.2 |
| Estimated audience size | 700,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Home Design audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.8% |
| Germany | 6.8% |
The strongest cross-interests of the Home Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Renovations | Home & Garden | 6.28× | ||
| 02 | Sofa bed | Home & Garden | 3.52× | ||
| 03 | Renovation | Home & Garden | 3.29× | ||
| 04 | Business class | Travel & Leisure | 3.14× | ||
| 05 | Luxury real estate | Business & Career | 2.99× | ||
| 06 | First-time buyer | Shopping | 2.81× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 2.59× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 2.54× | ||
| 09 | Georg Jensen | Home & Garden | 2.14× | ||
| 10 | Contemporary art | Arts & Culture | 2.12× | ||
| 11 | Fine art | Business & Career | 2.11× | ||
| 12 | Real estate | Business & Career | 2.00× | ||
| 13 | IHF World Men's Handball Championship | Sports | 2.00× | ||
| 14 | Poster | Arts & Culture | 1.98× | ||
| 15 | Modern art | Arts & Culture | 1.92× | ||
| 16 | Hobby | Home & Garden | 1.90× | ||
| 17 | Home improvement | Home & Garden | 1.88× | ||
| 18 | Flower | Home & Garden | 1.71× | ||
| 19 | JYSK | Home & Garden | 1.65× | ||
| 20 | Crafts | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.67× | |
| Quality Awareness | PREMIUM | 2.02× | |
| DIY Mentality | THRILL | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Community Orientation | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.