A data profile of the people who buy, follow and care about Crafts in Denmark — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 1,896,002 people in Denmark.
Crafts has an estimated audience of 1,896,002 people in Denmark. 55.5% are female, 44.5% are male, average age 47.3. Top brand affinities: Handicraft, Knitting needle, Crochet, Knitting, Sewing.
Top brand affinities include Handicraft, Knitting needle, Crochet, with strongest over-indexing on Handicraft (1.73× the country average).
Demographically, the Crafts audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
The typical Crafts fan in Denmark is more female, around 47.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Handicraft.
The key figures that characterise the Crafts profile in Denmark.
55.5% are female, 44.5% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 47.3 |
| Estimated audience size | 1,896,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Crafts audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 2.18× | ||
| 02 | Knitting needle | Fashion & Accessoires | 1.99× | ||
| 03 | Textile arts | Arts & Culture | 1.96× | ||
| 04 | Fiber | Health | 1.89× | ||
| 05 | Minute | Kids & Family | 1.85× | ||
| 06 | Handmade | Home & Garden | 1.84× | ||
| 07 | Sewing | Home & Garden | 1.83× | ||
| 08 | Crochet | Home & Garden | 1.79× | ||
| 09 | Sewing machine | Home & Garden | 1.77× | ||
| 10 | Handicraft | Home & Garden | 1.73× | ||
| 11 | Handmade Crafts | Kids & Family | 1.73× | ||
| 12 | Home décor products | Home & Garden | 1.71× | ||
| 13 | Yarn | Fashion & Accessoires | 1.69× | ||
| 14 | Weaving | Fashion & Accessoires | 1.62× | ||
| 15 | Knitting | Home & Garden | 1.59× | ||
| 16 | Middle ages | Politics & Society | 1.58× | ||
| 17 | Landscape design | Business & Career | 1.57× | ||
| 18 | Decorative arts | Arts & Culture | 1.52× | ||
| 19 | Decoration | Home & Garden | 1.51× | ||
| 20 | Home Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.03× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.59× | |
| Travelling | THRILL | 0.68× | |
| Convenience Orientation | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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