A data profile of the people who buy, follow and care about Crafts in Belgium — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 2,903,148 people in Belgium.
The average Crafts fan in Belgium is 45.8 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Handicraft, Web development, Home Interior Design, with strongest over-indexing on Handicraft (1.54× the country average).
Demographically, the Crafts audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Crafts fan in Belgium is more female, around 45.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Handicraft.
The key figures that characterise the Crafts profile in Belgium.
57.2% are female, 42.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.8 |
| Estimated audience size | 2,903,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Crafts audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
Where the Crafts audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~400K | 1.33× | |
| 02 | Flemish Brabant | ~300K | 1.20× | |
| 03 | Antwerp | ~400K | 1.17× | |
| 04 | West Flanders | ~300K | 1.12× | |
| 05 | Brussels | ~200K | 1.08× | |
| 06 | Limburg | ~100K | 1.07× | |
| 07 | Liege | ~200K | 0.93× | |
| 08 | Province of Namur | ~100K | 0.90× | |
| 09 | Walloon Brabant | ~70K | 0.89× | |
| 10 | Luxembourg | ~70K | 0.89× | |
| 11 | Hainaut | ~200K | 0.78× |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handmade Crafts | Kids & Family | 2.27× | ||
| 02 | Christmas Gift | Kids & Family | 2.25× | ||
| 03 | Unique Gifts | Shopping | 2.24× | ||
| 04 | Etsy | Fashion & Accessoires | 2.06× | ||
| 05 | DIY & Craft Ideas | Home & Garden | 1.97× | ||
| 06 | Minute | Kids & Family | 1.95× | ||
| 07 | Sewing machine | Home & Garden | 1.75× | ||
| 08 | Nondestructive testing | Business & Career | 1.74× | ||
| 09 | Middle ages | Politics & Society | 1.72× | ||
| 10 | Pattern (sewing) | Home & Garden | 1.70× | ||
| 11 | Web development | Business & Career | 1.69× | ||
| 12 | Crochet | Home & Garden | 1.69× | ||
| 13 | Home decorating ideas | Home & Garden | 1.68× | ||
| 14 | Design & Interior | Home & Garden | 1.66× | ||
| 15 | Home Interior Design | Home & Garden | 1.60× | ||
| 16 | Scrapbooking | Kids & Family | 1.59× | ||
| 17 | Yarn | Fashion & Accessoires | 1.55× | ||
| 18 | Handicraft | Home & Garden | 1.54× | ||
| 19 | Sewing | Home & Garden | 1.54× | ||
| 20 | Home Interiors | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Travelling | THRILL | 0.99× | |
| Patriotism | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Pet Ownership | JOY | 0.80× | |
| Design Affinity | PREMIUM | 0.93× |
Crafts has an estimated audience of 2,903,148 people in Belgium, concentrated in East Flanders and Antwerp.
57.2% of Crafts fans are female, 42.8% are male, with an average age of 45.8 years.
Crafts fans show strongest brand affinity for Handicraft (1.54×), Web development (1.69×), and Home Interior Design (1.6×) over the country average.
Crafts fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~400K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Crafts itself, the audience over-indexes on Web development (1.69×), Home Interior Design (1.6×), Handmade Crafts (2.27×), and Sewing (1.54×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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