A data profile of the people who buy, follow and care about Handicraft in Belgium — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 2,163,205 people in Belgium.
Handicraft has an estimated audience of 2,163,205 people in Belgium. 63.6% are female, 36.4% are male, average age 43.8. Top brand affinities: Crafts, Ultimate Fighting Championship, Art exhibition, Fine art, NFL.
Top brand affinities include Crafts, Ultimate Fighting Championship, Art exhibition, with strongest over-indexing on Crafts (1.54× the country average).
Demographically, the Handicraft audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Handicraft fan in Belgium is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Crafts.
The key figures that characterise the Handicraft profile in Belgium.
63.6% are female, 36.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 43.8 |
| Estimated audience size | 2,163,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Handicraft audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NFL | Sports | 2.71× | ||
| 02 | Cricket | Sports | 2.71× | ||
| 03 | Ultimate Fighting Championship | Sports | 2.65× | ||
| 04 | K-pop | Music & Radio | 2.49× | ||
| 05 | Etsy | Fashion & Accessoires | 2.45× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.17× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.12× | ||
| 08 | Art exhibition | Arts & Culture | 2.07× | ||
| 09 | Child development | Business & Career | 1.95× | ||
| 10 | Stradivarius | Shopping | 1.93× | ||
| 11 | Handmade | Home & Garden | 1.91× | ||
| 12 | Knitting | Home & Garden | 1.79× | ||
| 13 | Danish design | Home & Garden | 1.78× | ||
| 14 | Tradition | Politics & Society | 1.72× | ||
| 15 | Fine art | Business & Career | 1.64× | ||
| 16 | Sewing | Home & Garden | 1.63× | ||
| 17 | First-time buyer | Shopping | 1.60× | ||
| 18 | Crafts | Home & Garden | 1.54× | ||
| 19 | Innovation | Business & Career | 1.54× | ||
| 20 | Kitchenware | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.49× | |
| Creativity | OPEN | 1.36× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Career Orientation | POWER | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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