A data profile of the people who buy, follow and care about Knitting needle in Denmark — modelled from more than twelve digital signal sources. Knitting needle has an estimated audience of 788,680 people in Denmark.
Knitting needle has an estimated audience of 788,680 people in Denmark. 82.4% are female, 17.6% are male, average age 44.7. Top brand affinities: Do it yourself (DIY), Knitting, IKEA, JYSK, Uniqlo.
Top brand affinities include Do it yourself (DIY), Knitting, IKEA, with strongest over-indexing on Do it yourself (DIY) (4.23× the country average).
Demographically, the Knitting needle audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Knitting needle fan in Denmark is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Knitting needle profile in Denmark.
82.4% are female, 17.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 44.7 |
| Estimated audience size | 788,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Knitting needle audience comes from Denmark.
| Country | Share |
|---|---|
| Japan | 10.5% |
| United States | 10.3% |
| India | 8.1% |
The strongest cross-interests of the Knitting needle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Do it yourself (DIY) | Home & Garden | 4.23× | ||
| 02 | Art jewelry | Fashion & Accessoires | 3.86× | ||
| 03 | Knitting | Home & Garden | 3.32× | ||
| 04 | Fair trade | Business & Career | 3.28× | ||
| 05 | Uniqlo | Shopping | 3.24× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 3.13× | ||
| 07 | Local food | Food & Beverages | 3.12× | ||
| 08 | Flea market | Home & Garden | 2.99× | ||
| 09 | Contemporary art | Arts & Culture | 2.73× | ||
| 10 | First-time buyer | Shopping | 2.63× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 2.61× | ||
| 12 | Fine art | Business & Career | 2.37× | ||
| 13 | Renovation | Home & Garden | 2.29× | ||
| 14 | Hobby | Home & Garden | 2.16× | ||
| 15 | Crafts | Home & Garden | 1.99× | ||
| 16 | IHF World Men's Handball Championship | Sports | 1.97× | ||
| 17 | JYSK | Home & Garden | 1.89× | ||
| 18 | Home improvement | Home & Garden | 1.79× | ||
| 19 | Flower | Home & Garden | 1.72× | ||
| 20 | IKEA | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.39× | |
| DIY Mentality | THRILL | 2.33× | |
| Creativity | OPEN | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.62× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.