A data profile of the people who buy, follow and care about Knitting needle in Sweden — modelled from more than twelve digital signal sources. Knitting needle has an estimated audience of 1,200,872 people in Sweden.
Knitting needle has an estimated audience of 1,200,872 people in Sweden. 79.0% are female, 21.0% are male, average age 47.3. Top brand affinities: Biltema, Hemnet, Knitting, Do it yourself (DIY), Sveriges Television.
Top brand affinities include Biltema, Hemnet, Knitting, with strongest over-indexing on Biltema (2.14× the country average).
Demographically, the Knitting needle audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Knitting needle fan in Sweden is more female, around 47.3 years old, with strong Creativity tendencies and a notable affinity for Biltema.
The key figures that characterise the Knitting needle profile in Sweden.
79.0% are female, 21.0% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 47.3 |
| Estimated audience size | 1,200,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Knitting needle audience comes from Sweden.
| Country | Share |
|---|---|
| Japan | 10.5% |
| United States | 10.3% |
| India | 8.1% |
The strongest cross-interests of the Knitting needle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 5.65× | ||
| 02 | Sewing machine | Home & Garden | 4.29× | ||
| 03 | Flea market | Home & Garden | 3.95× | ||
| 04 | Knitting | Home & Garden | 3.78× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 3.73× | ||
| 06 | Bestseller | Literature | 3.72× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 3.12× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 3.00× | ||
| 09 | Crochet | Home & Garden | 2.95× | ||
| 10 | JYSK | Home & Garden | 2.65× | ||
| 11 | Hobby | Home & Garden | 2.61× | ||
| 12 | Renovation | Home & Garden | 2.26× | ||
| 13 | Biltema | Business & Career | 2.14× | ||
| 14 | Hemnet | Home & Garden | 2.14× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 2.14× | ||
| 16 | Ryanair | Travel & Leisure | 2.13× | ||
| 17 | Crafts | Home & Garden | 2.09× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.99× | ||
| 19 | Home improvement | Home & Garden | 1.86× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.18× | |
| DIY Mentality | THRILL | 2.17× | |
| Design Affinity | PREMIUM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.86× | |
| Social Media Usage | JOY | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.