A data profile of the people who buy, follow and care about Knitting needle in India — modelled from more than twelve digital signal sources. Knitting needle has an estimated audience of 4,049,780 people in India.
Knitting needle has an estimated audience of 4,049,780 people in India. 39.8% are female, 60.2% are male, average age 29.9. Top brand affinities: British Airways, Quilting, Do it yourself (DIY), Indian Premier League, Singapore Airlines.
Top brand affinities include British Airways, Quilting, Do it yourself (DIY), with strongest over-indexing on British Airways (29.94× the country average).
Demographically, the Knitting needle audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
The typical Knitting needle fan in India is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for British Airways.
The key figures that characterise the Knitting needle profile in India.
39.8% are female, 60.2% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 29.9 |
| Estimated audience size | 4,049,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 36% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Knitting needle audience comes from India.
| Country | Share |
|---|---|
| Japan | 10.5% |
| United States | 10.3% |
| India | 8.1% |
The strongest cross-interests of the Knitting needle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quilting | Home & Garden | 32.38× | ||
| 02 | British Airways | Travel & Leisure | 29.94× | ||
| 03 | Air France | Travel & Leisure | 11.59× | ||
| 04 | American Airlines | Travel & Leisure | 10.87× | ||
| 05 | Singapore Airlines | Travel & Leisure | 9.33× | ||
| 06 | United Airlines | Travel & Leisure | 9.11× | ||
| 07 | Blanket | Home & Garden | 7.04× | ||
| 08 | Knitting | Home & Garden | 6.97× | ||
| 09 | TechCrunch | Technology & Electronics | 6.55× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 5.05× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 4.56× | ||
| 12 | Crochet | Home & Garden | 4.06× | ||
| 13 | Weaving | Fashion & Accessoires | 4.00× | ||
| 14 | Sewing | Home & Garden | 3.69× | ||
| 15 | Chennai | Travel & Leisure | 1.97× | ||
| 16 | Mobile game | Games | 1.81× | ||
| 17 | India national cricket team | Sports | 1.72× | ||
| 18 | Chennai Super Kings | Sports | 1.71× | ||
| 19 | Virat Kohli | Sports | 1.70× | ||
| 20 | Indian Premier League | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 5.32× | |
| Urban Lifestyle | OPEN | 2.82× | |
| DIY Mentality | THRILL | 2.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.43× | |
| Family Orientation | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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