A data profile of the people who buy, follow and care about Fine art in Denmark — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 1,036,443 people in Denmark.
Fine art has an estimated audience of 1,036,443 people in Denmark. 63.2% are female, 36.8% are male, average age 48.0. Top brand affinities: Art exhibition, Contemporary art, Modern art, Handicraft, H.O.M.E..
Top brand affinities include Art exhibition, Contemporary art, Modern art, with strongest over-indexing on Art exhibition (4.17× the country average).
Demographically, the Fine art audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Fine art fan in Denmark is more female, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Fine art profile in Denmark.
63.2% are female, 36.8% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 48.0 |
| Estimated audience size | 1,036,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 47% |
of the worldwide Fine art audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 4.17× | ||
| 02 | Oil painting | Arts & Culture | 3.98× | ||
| 03 | Abstract art | Arts & Culture | 3.71× | ||
| 04 | Contemporary art | Arts & Culture | 3.56× | ||
| 05 | Watercolor painting | Arts & Culture | 3.47× | ||
| 06 | Handmade Crafts | Kids & Family | 3.21× | ||
| 07 | Modern art | Arts & Culture | 3.08× | ||
| 08 | Decoration | Home & Garden | 2.95× | ||
| 09 | Landscape design | Business & Career | 2.85× | ||
| 10 | Renovation | Home & Garden | 2.51× | ||
| 11 | Art museum | Arts & Culture | 2.50× | ||
| 12 | Industrial design | Business & Career | 2.49× | ||
| 13 | H.O.M.E. | Home & Garden | 2.48× | ||
| 14 | Handicraft | Home & Garden | 2.40× | ||
| 15 | Knitting needle | Fashion & Accessoires | 2.37× | ||
| 16 | Museum | Arts & Culture | 2.27× | ||
| 17 | Crochet | Home & Garden | 2.15× | ||
| 18 | Graphic design | Business & Career | 1.99× | ||
| 19 | Woman | Kids & Family | 1.55× | ||
| 20 | Crafts | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.59× | |
| Social Media Usage | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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