A data profile of the people who buy, follow and care about Museum in Denmark — modelled from more than twelve digital signal sources. Museum has an estimated audience of 1,157,017 people in Denmark.
Museum has an estimated audience of 1,157,017 people in Denmark. 62.7% are female, 37.3% are male, average age 47.5. Top brand affinities: Art museum, Fine art, Modern art, Art exhibition, History.
Top brand affinities include Art museum, Fine art, Modern art, with strongest over-indexing on Art museum (2.38× the country average).
Demographically, the Museum audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Museum fan in Denmark is more female, around 47.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Art museum.
The key figures that characterise the Museum profile in Denmark.
62.7% are female, 37.3% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 47.5 |
| Estimated audience size | 1,157,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Museum audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exhibition | Arts & Culture | 3.77× | ||
| 02 | Cultural history | Arts & Culture | 2.96× | ||
| 03 | Art exhibition | Arts & Culture | 2.71× | ||
| 04 | Abstract art | Arts & Culture | 2.45× | ||
| 05 | Art museum | Arts & Culture | 2.38× | ||
| 06 | Oil painting | Arts & Culture | 2.37× | ||
| 07 | Contemporary art | Arts & Culture | 2.31× | ||
| 08 | Modern art | Arts & Culture | 2.27× | ||
| 09 | Watercolor painting | Arts & Culture | 2.20× | ||
| 10 | Fine art | Business & Career | 2.16× | ||
| 11 | Weekendavisen | News | 2.01× | ||
| 12 | Crochet | Home & Garden | 1.75× | ||
| 13 | Industrial design | Business & Career | 1.75× | ||
| 14 | Sewing | Home & Garden | 1.71× | ||
| 15 | Knitting needle | Fashion & Accessoires | 1.70× | ||
| 16 | Knitting | Home & Garden | 1.67× | ||
| 17 | Renovation | Home & Garden | 1.66× | ||
| 18 | Yarn | Fashion & Accessoires | 1.62× | ||
| 19 | History | Literature | 1.60× | ||
| 20 | Handicraft | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.43× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.57× | |
| Travelling | THRILL | 0.61× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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