A data profile of the people who buy, follow and care about Art museum in Denmark — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 879,545 people in Denmark.
Art museum has an estimated audience of 879,545 people in Denmark. 63.5% are female, 36.5% are male, average age 48.7. Top brand affinities: Modern art, Contemporary art, Art exhibition, Fine art, Museum.
Top brand affinities include Modern art, Contemporary art, Art exhibition, with strongest over-indexing on Modern art (2.88× the country average).
Demographically, the Art museum audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Art museum fan in Denmark is more female, around 48.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Modern art.
The key figures that characterise the Art museum profile in Denmark.
63.5% are female, 36.5% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 48.7 |
| Estimated audience size | 879,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 49% |
of the worldwide Art museum audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
The strongest cross-interests of the Art museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exhibition | Arts & Culture | 3.29× | ||
| 02 | Art exhibition | Arts & Culture | 3.18× | ||
| 03 | Abstract art | Arts & Culture | 3.09× | ||
| 04 | Contemporary art | Arts & Culture | 2.93× | ||
| 05 | Modern art | Arts & Culture | 2.88× | ||
| 06 | Oil painting | Arts & Culture | 2.85× | ||
| 07 | Watercolor painting | Arts & Culture | 2.45× | ||
| 08 | Fine art | Business & Career | 2.35× | ||
| 09 | Library | Literature | 2.33× | ||
| 10 | Houseplant | Home & Garden | 2.25× | ||
| 11 | Museum | Arts & Culture | 2.21× | ||
| 12 | Landscape design | Business & Career | 2.21× | ||
| 13 | Pottery | Home & Garden | 2.13× | ||
| 14 | Knitting needle | Fashion & Accessoires | 2.08× | ||
| 15 | Paint | Home & Garden | 1.99× | ||
| 16 | H.O.M.E. | Home & Garden | 1.83× | ||
| 17 | Color | Home & Garden | 1.71× | ||
| 18 | Handicraft | Home & Garden | 1.61× | ||
| 19 | Painting | Arts & Culture | 1.56× | ||
| 20 | Graphic design | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.64× | |
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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