A data profile of the people who buy, follow and care about Color in Denmark — modelled from more than twelve digital signal sources. Color has an estimated audience of 1,146,544 people in Denmark.
Color has an estimated audience of 1,146,544 people in Denmark. 64.6% are female, 35.4% are male, average age 45.7. Top brand affinities: Conceptual art, Fine art, Uniqlo, Contemporary art, Digital photography.
Top brand affinities include Conceptual art, Fine art, Uniqlo, with strongest over-indexing on Conceptual art (3.38× the country average).
Demographically, the Color audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Color fan in Denmark is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Conceptual art.
The key figures that characterise the Color profile in Denmark.
64.6% are female, 35.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 45.7 |
| Estimated audience size | 1,146,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Color audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conceptual art | Arts & Culture | 3.38× | ||
| 02 | Uniqlo | Shopping | 2.02× | ||
| 03 | Digital photography | Business & Career | 2.02× | ||
| 04 | Department store | Shopping | 2.02× | ||
| 05 | Luxury real estate | Business & Career | 2.02× | ||
| 06 | Animal rights | Politics & Society | 2.02× | ||
| 07 | Designer clothing | Fashion & Accessoires | 1.98× | ||
| 08 | Art exhibition | Arts & Culture | 1.95× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 1.95× | ||
| 10 | Contemporary art | Arts & Culture | 1.94× | ||
| 11 | Louis Vuitton | Fashion & Accessoires | 1.94× | ||
| 12 | Local food | Food & Beverages | 1.89× | ||
| 13 | Fair trade | Business & Career | 1.87× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 1.82× | ||
| 15 | Fine art | Business & Career | 1.81× | ||
| 16 | Art museum | Arts & Culture | 1.71× | ||
| 17 | Auction | Shopping | 1.69× | ||
| 18 | Flower bouquet | Home & Garden | 1.69× | ||
| 19 | Ryanair | Travel & Leisure | 1.57× | ||
| 20 | Porcelain | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.86× | |
| Early Adopter Mentality | POWER | 1.38× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.78× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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