A data profile of the people who buy, follow and care about Color in Ireland — modelled from more than twelve digital signal sources. Color has an estimated audience of 881,438 people in Ireland.
Color has an estimated audience of 881,438 people in Ireland. 67.8% are female, 32.2% are male, average age 45.1. Top brand affinities: Leonardo da Vinci, Drawing, Weaving, Skirt, Walking.
Top brand affinities include Leonardo da Vinci, Drawing, Weaving, with strongest over-indexing on Leonardo da Vinci (5.69× the country average).
Demographically, the Color audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Color fan in Ireland is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Leonardo da Vinci.
The key figures that characterise the Color profile in Ireland.
67.8% are female, 32.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.1 |
| Estimated audience size | 881,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 29% |
of the worldwide Color audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 5.69× | ||
| 02 | Backpack | Fashion & Accessoires | 2.31× | ||
| 03 | Weaving | Fashion & Accessoires | 2.05× | ||
| 04 | Drawing | Home & Garden | 1.78× | ||
| 05 | Bed frame | Home & Garden | 1.78× | ||
| 06 | Necklace | Fashion & Accessoires | 1.77× | ||
| 07 | Crossword | Games | 1.74× | ||
| 08 | Bracelet | Fashion & Accessoires | 1.71× | ||
| 09 | Self-esteem | Health | 1.70× | ||
| 10 | Hat | Fashion & Accessoires | 1.67× | ||
| 11 | Laminate flooring | Home & Garden | 1.65× | ||
| 12 | Wedding dress | Fashion & Accessoires | 1.64× | ||
| 13 | Anthropology | Business & Career | 1.63× | ||
| 14 | Drop shipping | Shopping | 1.59× | ||
| 15 | Shower | Beauty & Wellness | 1.59× | ||
| 16 | Walking | Sports | 1.55× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 18 | Waxing | Beauty & Wellness | 1.52× | ||
| 19 | Skirt | Fashion & Accessoires | 1.51× | ||
| 20 | Carpet | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Tradition | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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