A data profile of the people who buy, follow and care about Color in Brazil — modelled from more than twelve digital signal sources. Color has an estimated audience of 7,489,882 people in Brazil.
Color has an estimated audience of 7,489,882 people in Brazil. 69.3% are female, 30.7% are male, average age 38.6. Top brand affinities: Dafiti, Coritiba Foot Ball Club, MSN, Desserts, Origami.
Top brand affinities include Dafiti, Coritiba Foot Ball Club, MSN, with strongest over-indexing on Dafiti (2.21× the country average).
Demographically, the Color audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Color fan in Brazil is more female, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Dafiti.
The key figures that characterise the Color profile in Brazil.
69.3% are female, 30.7% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 38.6 |
| Estimated audience size | 7,489,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Color audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origami | Kids & Family | 3.40× | ||
| 02 | OQVestir | Shopping | 3.24× | ||
| 03 | Leonardo da Vinci | Arts & Culture | 3.12× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.21× | ||
| 05 | Henry Cavill | Movies & TV | 2.17× | ||
| 06 | Juliana Paes | Movies & TV | 2.00× | ||
| 07 | Submarino | Shopping | 1.98× | ||
| 08 | Bossa nova | Music & Radio | 1.71× | ||
| 09 | MSN | News | 1.70× | ||
| 10 | Coritiba Foot Ball Club | Sports | 1.69× | ||
| 11 | Microwave oven | Home & Garden | 1.67× | ||
| 12 | Centauro | Cars & Mobility | 1.64× | ||
| 13 | Lodging | Travel & Leisure | 1.62× | ||
| 14 | Role-playing games | Games | 1.59× | ||
| 15 | Anne Hathaway | Movies & TV | 1.59× | ||
| 16 | Public transport | Cars & Mobility | 1.56× | ||
| 17 | Desserts | Food & Beverages | 1.53× | ||
| 18 | Spanish language | Politics & Society | 1.51× | ||
| 19 | Drawing | Home & Garden | 1.50× | ||
| 20 | Brad Pitt | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Indulgence | JOY | 1.32× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.38× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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