A data profile of the people who buy, follow and care about Color in Italy — modelled from more than twelve digital signal sources. Color has an estimated audience of 11,776,007 people in Italy.
Color has an estimated audience of 11,776,007 people in Italy. 64.9% are female, 35.1% are male, average age 41.8. Top brand affinities: TicketOne, Wikipedia, WhatsApp, Mediaset, Harry Potter.
Top brand affinities include TicketOne, Wikipedia, WhatsApp, with strongest over-indexing on TicketOne (2.97× the country average).
Demographically, the Color audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Color fan in Italy is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for TicketOne.
The key figures that characterise the Color profile in Italy.
64.9% are female, 35.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 41.8 |
| Estimated audience size | 11,776,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Color audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.08× | ||
| 02 | TicketOne | Travel & Leisure | 2.97× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.72× | ||
| 04 | Satire | Literature | 2.68× | ||
| 05 | Rose | Home & Garden | 2.39× | ||
| 06 | Mediaset | Technology & Electronics | 2.34× | ||
| 07 | General practitioner | Health | 2.18× | ||
| 08 | Art exhibition | Arts & Culture | 1.99× | ||
| 09 | Champagne | Food & Beverages | 1.92× | ||
| 10 | Subscription business model | Shopping | 1.87× | ||
| 11 | Internet & Social Media | 1.84× | |||
| 12 | Superman | Movies & TV | 1.76× | ||
| 13 | Volunteering | Politics & Society | 1.75× | ||
| 14 | Batman | Movies & TV | 1.72× | ||
| 15 | Coop | Food & Beverages | 1.69× | ||
| 16 | Adriatic Sea | Travel & Leisure | 1.62× | ||
| 17 | Harry Potter | Movies & TV | 1.58× | ||
| 18 | Genetics | Kids & Family | 1.55× | ||
| 19 | OVS | Fashion & Accessoires | 1.55× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Individualism | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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