Color Audience in Italy
Color has an estimated audience of 11,776,007 people in Italy. 64.9% are female, 35.1% are male, average age 41.8. Top brand affinities: Instant messaging, Slovenia, Expert (company), Do it yourself (DIY), General practitioner.
Top brand affinities include Instant messaging, Slovenia, Expert (company), with strongest over-indexing on Instant messaging (3.01× the country average). Demographically, the Color audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Home & Garden · Type: Topic
Demographics of Color fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 41.8 |
| Estimated audience size | 11,776,007 |
Audience persona
The typical Color fan in Italy is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 3.01× | Internet & Social Media |
| Slovenia | 2.6× | Travel & Leisure |
| Expert (company) | 3.01× | Shopping |
| Do it yourself (DIY) | 1.7× | Home & Garden |
| General practitioner | 3.06× | Health |
| Harry Potter | 1.67× | Movies & TV |
| Google Maps | 1.82× | Internet & Social Media |
| Dentistry | 2.83× | Business & Career |
| corriere dello sport | 1.8× | Sports |
| Canada | 2.01× | Travel & Leisure |
| La Dolce Vita | 5.49× | Movies & TV |
| TicketOne | 1.87× | Travel & Leisure |
| Library | 2.85× | Literature |
| Germany | 2.6× | Travel & Leisure |
| Tattoos | 1.57× | Fashion & Accessoires |
| Weddings | 1.61× | Kids & Family |
| Voucher | 2.36× | Shopping |
| Natural skin care | 2.27× | Beauty & Wellness |
| Meat | 1.61× | Food & Beverages |
| Coop | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.41 |
| Extroversion | THRILL | 1.27 |
| Social Media Usage | JOY | 1.19 |
| Travelling | THRILL | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
See Color audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.