A data profile of the people who buy, follow and care about Drawing in Ireland — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 724,813 people in Ireland.
Drawing has an estimated audience of 724,813 people in Ireland. 61.1% are female, 38.9% are male, average age 40.0. Top brand affinities: Painting, Photography, Crafts, Nature, Rock music.
Top brand affinities include Painting, Photography, Crafts, with strongest over-indexing on Painting (2.0× the country average).
Demographically, the Drawing audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Drawing fan in Ireland is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Painting.
The key figures that characterise the Drawing profile in Ireland.
61.1% are female, 38.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 40.0 |
| Estimated audience size | 724,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Drawing audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Communication design | Business & Career | 2.78× | ||
| 02 | Birds | Pets & Animals | 2.39× | ||
| 03 | Fine art | Business & Career | 2.24× | ||
| 04 | Painting | Arts & Culture | 2.00× | ||
| 05 | Graphic design | Business & Career | 1.99× | ||
| 06 | Friendship | Kids & Family | 1.88× | ||
| 07 | Crafts | Home & Garden | 1.77× | ||
| 08 | Dance | Business & Career | 1.77× | ||
| 09 | Rock music | Music & Radio | 1.69× | ||
| 10 | Nature | Home & Garden | 1.65× | ||
| 11 | Comedy movies | Movies & TV | 1.62× | ||
| 12 | Motherhood | Kids & Family | 1.60× | ||
| 13 | Books | Literature | 1.59× | ||
| 14 | Learning | Business & Career | 1.59× | ||
| 15 | Photography | Arts & Culture | 1.57× | ||
| 16 | Psychology | Business & Career | 1.56× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 18 | Dogs | Pets & Animals | 1.54× | ||
| 19 | Northern Europe | Politics & Society | 1.52× | ||
| 20 | Architecture | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Social Media Usage | JOY | 1.15× | |
| Convenience Orientation | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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