A data profile of the people who buy, follow and care about Friendship in Ireland — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 1,079,723 people in Ireland.
Friendship has an estimated audience of 1,079,723 people in Ireland. 66.3% are female, 33.7% are male, average age 42.2. Top brand affinities: Spas, Psychology, Desserts, Beaches, Drawing.
Top brand affinities include Spas, Psychology, Desserts, with strongest over-indexing on Spas (1.56× the country average).
Demographically, the Friendship audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Friendship fan in Ireland is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Spas.
The key figures that characterise the Friendship profile in Ireland.
66.3% are female, 33.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 42.2 |
| Estimated audience size | 1,079,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Friendship audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 1.88× | ||
| 02 | Sunglasses | Fashion & Accessoires | 1.87× | ||
| 03 | Anthropology | Business & Career | 1.79× | ||
| 04 | Wedding dress | Fashion & Accessoires | 1.75× | ||
| 05 | Library | Literature | 1.75× | ||
| 06 | Desserts | Food & Beverages | 1.73× | ||
| 07 | Beaches | Travel & Leisure | 1.72× | ||
| 08 | Emmerdale | Movies & TV | 1.72× | ||
| 09 | Self-esteem | Health | 1.71× | ||
| 10 | Crossword | Games | 1.68× | ||
| 11 | Bed frame | Home & Garden | 1.68× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 13 | Dinner | Food & Beverages | 1.58× | ||
| 14 | Movie theater | Movies & TV | 1.58× | ||
| 15 | Lipstick | Beauty & Wellness | 1.57× | ||
| 16 | Spas | Beauty & Wellness | 1.56× | ||
| 17 | Psychology | Business & Career | 1.52× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 19 | Walking | Sports | 1.50× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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