A data profile of the people who buy, follow and care about Friendship in Belgium — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 2,239,636 people in Belgium.
Friendship has an estimated audience of 2,239,636 people in Belgium. 61.5% are female, 38.5% are male, average age 42.9. Top brand affinities: Family, Do it yourself (DIY), Psychology, Canada, Desserts.
Top brand affinities include Family, Do it yourself (DIY), Psychology, with strongest over-indexing on Family (1.57× the country average).
Demographically, the Friendship audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Friendship fan in Belgium is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Family.
The key figures that characterise the Friendship profile in Belgium.
61.5% are female, 38.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.9 |
| Estimated audience size | 2,239,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Friendship audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 2.49× | ||
| 02 | Volunteering | Politics & Society | 1.91× | ||
| 03 | Pizza | Food & Beverages | 1.90× | ||
| 04 | Weddings | Kids & Family | 1.88× | ||
| 05 | Desserts | Food & Beverages | 1.70× | ||
| 06 | Lodging | Travel & Leisure | 1.70× | ||
| 07 | Psychology | Business & Career | 1.65× | ||
| 08 | Music videos | Music & Radio | 1.65× | ||
| 09 | HEMA | Shopping | 1.65× | ||
| 10 | Kinepolis | Movies & TV | 1.64× | ||
| 11 | Local food | Food & Beverages | 1.64× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 13 | Drawing | Home & Garden | 1.60× | ||
| 14 | Sunweb | Travel & Leisure | 1.60× | ||
| 15 | Family | Kids & Family | 1.57× | ||
| 16 | Primark | Shopping | 1.55× | ||
| 17 | Canada | Travel & Leisure | 1.54× | ||
| 18 | Organic food | Food & Beverages | 1.54× | ||
| 19 | Amsterdam | Travel & Leisure | 1.52× | ||
| 20 | Customer service | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.31× | |
| Extroversion | THRILL | 1.29× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Price Sensitivity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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