Friendship Audience in Mexico
Friendship has an estimated audience of 8,160,213 people in Mexico. 54.5% are female, 45.5% are male, average age 32.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (241.43× the country average). Demographically, the Friendship audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.9 |
| Estimated audience size | 8,160,213 |
Audience persona
The typical Friendship fan in Mexico is balanced, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Friendship fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 241.43× | Shopping |
| Costa Rica | 484.35× | Travel & Leisure |
| Game consoles | 148.21× | Technology & Electronics |
| Catholic Church | 113.94× | Politics & Society |
| Sarcasm | 78.09× | Politics & Society |
| Travel agency | 76.49× | Travel & Leisure |
| Mobile game | 63.98× | Games |
| Valentine's Day | 129.85× | Kids & Family |
| Exfoliation (cosmetology) | 148.01× | Beauty & Wellness |
| Banana | 57.37× | Food & Beverages |
| El País | 57.37× | News |
| Broadcasting of sports events | 66.93× | Movies & TV |
| Dentistry | 50.2× | Business & Career |
| Daily Horoscope | 522.25× | Internet & Social Media |
| Freeware | 30.28× | Technology & Electronics |
| Sexology | 36.65× | Kids & Family |
| Breastfeeding | 36.65× | Kids & Family |
| Love & Sex | 41.91× | Kids & Family |
| Multi-level marketing | 41.43× | Business & Career |
| Orange (fruit) | 44.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.48 |
| Travelling | THRILL | 20.06 |
| Urban Lifestyle | OPEN | 3.92 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.