Friendship Audience in Mexico
Friendship has an estimated audience of 8,160,213 people in Mexico. 54.5% are female, 45.5% are male, average age 32.9. Top brand affinities: Mobile payment, Puma, Catholic Church, MSN, Anti-aging cream.
Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Friendship audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.9 |
| Estimated audience size | 8,160,213 |
Audience persona
The typical Friendship fan in Mexico is balanced, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.6× | Politics & Society |
| MSN | 2.76× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.61× | Food & Beverages |
| Pedro Pascal | 2.77× | Movies & TV |
| Sarcasm | 2.7× | Politics & Society |
| Travel agency | 2.73× | Travel & Leisure |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Game consoles | 1.89× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.55× | News |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Dentistry | 2.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.04 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.