A data profile of the people who buy, follow and care about Tattoos in Ireland — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 718,692 people in Ireland.
Tattoos has an estimated audience of 718,692 people in Ireland. 64.1% are female, 35.9% are male, average age 37.1. Top brand affinities: Boylesports, Rock music, Comedy movies, Hair products, Beauty salons.
Top brand affinities include Boylesports, Rock music, Comedy movies, with strongest over-indexing on Boylesports (1.55× the country average).
Demographically, the Tattoos audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Tattoos fan in Ireland is more female, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Boylesports.
The key figures that characterise the Tattoos profile in Ireland.
64.1% are female, 35.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 37.1 |
| Estimated audience size | 718,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Tattoos audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free software | Technology & Electronics | 2.42× | ||
| 02 | Fragrances | Beauty & Wellness | 1.74× | ||
| 03 | Music videos | Music & Radio | 1.71× | ||
| 04 | Handbags | Fashion & Accessoires | 1.71× | ||
| 05 | Hip hop music | Music & Radio | 1.68× | ||
| 06 | Rock music | Music & Radio | 1.63× | ||
| 07 | Comedy movies | Movies & TV | 1.61× | ||
| 08 | Hair products | Beauty & Wellness | 1.60× | ||
| 09 | Discount stores | Shopping | 1.60× | ||
| 10 | Friendship | Kids & Family | 1.59× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.58× | ||
| 12 | Coupons | Shopping | 1.58× | ||
| 13 | Toys | Games | 1.57× | ||
| 14 | Boylesports | Games | 1.55× | ||
| 15 | Video games | Games | 1.54× | ||
| 16 | Pop music | Music & Radio | 1.54× | ||
| 17 | Dresses | Fashion & Accessoires | 1.52× | ||
| 18 | Cats | Pets & Animals | 1.52× | ||
| 19 | Spas | Beauty & Wellness | 1.51× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Design Affinity | PREMIUM | 1.04× | |
| Convenience Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Travelling | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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