Tattoos Audience in United States

Tattoos logo

Tattoos has an estimated audience of 58,956,100 people in United States. 58.0% are female, 42.0% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Amazon Appstore, Hair products, Shoes, Motherhood, Spas.

The average Tattoos fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Amazon Appstore, Hair products, Shoes, with strongest over-indexing on Amazon Appstore (92.02× the country average). Demographically, the Tattoos audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Record label

Demographics of Tattoos fans

Demographic split for Tattoos audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.3
Estimated audience size58,956,100

Audience persona

The typical Tattoos fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Amazon Appstore.

Top regions in United States

Top regions ranked by reach for Tattoos in United States
RegionReachAffinity
California6,226,3750.96×
Texas5,690,2551.12×
Florida3,822,6440.96×
New York2,871,3130.87×
Georgia1,946,6471.07×
North Carolina1,935,8661.09×
Pennsylvania1,855,6890.93×
Ohio1,828,9111.01×
Illinois1,799,3540.92×
Michigan1,369,1070.89×
Virginia1,361,7870.95×
Tennessee1,255,5091.06×
Washington1,249,2351.06×
Arizona1,227,7251.02×
Indiana1,171,8961.09×
New Jersey1,130,7680.75×
Missouri1,059,9531.12×
Louisiana1,017,2151.34×
Colorado999,8951.08×
Alabama968,5811.18×
Kentucky950,9061.29×
South Carolina925,0701.04×
Massachusetts883,9600.76×
Wisconsin823,3120.93×
Oklahoma805,6771.23×
Maryland805,3670.79×
Oregon795,0501.18×
Minnesota764,1080.9×
Arkansas650,5571.34×
Nevada619,2531.09×
Mississippi609,1031.25×
Kansas497,5081.07×
Utah470,9280.89×
Connecticut449,0950.76×
Iowa440,9300.91×
Hawaii401,2161.58×
West Virginia349,3531.27×
New Mexico323,4801.09×
Idaho278,2620.94×
Nebraska276,5530.94×
Maine174,4600.83×
New Hampshire166,8150.72×
Montana154,8230.95×
Rhode Island134,8580.72×
Alaska129,6781.03×
Washington, District of Columbia125,4700.71×
Delaware122,7820.75×
South Dakota121,2830.89×
North Dakota114,7830.95×
Vermont83,1210.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tattoos audience
BrandAffinityCategory
Amazon Appstore92.02×Technology & Electronics
Hair products1.75×Beauty & Wellness
Shoes1.53×Fashion & Accessoires
Motherhood1.56×Kids & Family
Spas1.8×Beauty & Wellness
Toys1.75×Games
Fragrances1.97×Beauty & Wellness
Women's clothing1.59×Fashion & Accessoires
Boutiques1.64×Fashion & Accessoires
Beauty salons1.55×Beauty & Wellness
Dresses1.6×Fashion & Accessoires
Burger King1.7×Food & Beverages
Men's clothing1.69×Fashion & Accessoires
Sunglasses1.95×Fashion & Accessoires
T-shirt1.55×Fashion & Accessoires
Handbags1.78×Fashion & Accessoires
Shopping malls1.7×Shopping
Pizza1.81×Food & Beverages
Pizza Hut1.58×Food & Beverages
Skin care1.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tattoos audience
TraitClusterScore
ExtroversionTHRILL2.01
LGBTQ+ IdentityOPEN1.12
Social Media UsageJOY1.07
Early Adopter MentalityPOWER1.05
SustainabilityBALANCE0.99
Healthy LifestyleBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Tattoos
CountryShare
United States18.9%
Japan4.9%
Italy4.7%

See Tattoos audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Tattoos have in United States?

Tattoos has an estimated audience of 58,956,100 people in United States, concentrated in California and Texas.

What is the gender split and age of Tattoos fans?

58.0% of Tattoos fans are female, 42.0% are male, with an average age of 37.3 years.

Which brands do Tattoos fans like most?

Tattoos fans show strongest brand affinity for Amazon Appstore (92.02×), Hair products (1.75×), and Shoes (1.53×) over the country average.

Where do Tattoos fans live in United States?

Tattoos fans in United States are most concentrated in California (reach 6,226,375), Texas (reach 5,690,255), and Florida (reach 3,822,644). These three regions account for the largest share of the active audience.

What other brands do Tattoos fans also like?

Beyond Tattoos itself, the audience over-indexes on Hair products (1.75×), Shoes (1.53×), Motherhood (1.56×), and Spas (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.