Rascasse Audience Intelligence

Tattoos Audience in United States

A data profile of the people who buy, follow and care about Tattoos in United States — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 58,956,100 people in United States.

#225among Topic in United States#11in Fashion & Accessoires

The average Tattoos fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Amazon Appstore, Hair products, Shoes, with strongest over-indexing on Amazon Appstore (92.02× the country average).

Demographically, the Tattoos audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tattoos fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Amazon Appstore.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoos profile in United States.

Audience size
59M
in United States
Gender
58.0%♀
42.0% male
Age
37.3
average years
Country rank
#305
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoos fans

58.0% are female, 42.0% are male, average age 37.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Tattoos audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.3
Estimated audience size58,956,100
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Tattoos audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Tattoos audience comes from United States.

Worldwide audience distribution share by country for Tattoos
CountryShare
United States18.9%
Japan4.9%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoos audience in United States is strongest.

Fig. 05

Top regions by affinity

Tattoos fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~700K1.43×
02Hawaii~400K1.41×
03West Virginia~400K1.39×
04Kentucky~1M1.35×
05Mississippi~600K1.32×
06Louisiana~1M1.30×
07Oklahoma~800K1.28×
08Alabama~1M1.27×
09Missouri~1M1.16×
10Oregon~800K1.15×
11New Mexico~300K1.12×
12Alaska~100K1.12×
13Texas~5.5M1.10×
14Indiana~1M1.07×
15Tennessee~1M1.05×
16Georgia~2M1.04×
17North Carolina~2M1.04×
18South Carolina~900K1.04×
19Kansas~500K1.04×
20Nevada~600K1.02×
21North Dakota~100K1.01×
22Ohio~2M1.00×
23Colorado~900K1.00×
24Nebraska~300K1.00×
25Montana~200K0.99×
26South Dakota~100K0.99×
27Idaho~300K0.98×
28Arizona~1M0.97×
29Washington~1M0.95×
30Iowa~500K0.95×
31Wisconsin~800K0.94×
32Virginia~1.5M0.92×
33Pennsylvania~2M0.91×
34California~5.5M0.89×
35Illinois~1.5M0.89×
36Vermont~90K0.89×
37Florida~3.5M0.88×
38Utah~500K0.88×
39Michigan~1.5M0.87×
40Minnesota~700K0.87×
41Maine~200K0.85×
42Maryland~800K0.81×
43Delaware~100K0.81×
44New York~2.5M0.78×
45Connecticut~400K0.75×
46New Hampshire~200K0.74×
47Rhode Island~100K0.74×
48Massachusetts~800K0.69×
49Washington, District of Columbia~100K0.69×
50New Jersey~1M0.66×
Fig. 06

Affinity by region

Affinity by region — Tattoos, United States
0.66×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoos audience
#·InterestCategoryAffinity×
01Amazon AppstoreTechnology & Electronics92.02×
02FragrancesBeauty & Wellness1.97×
03SunglassesFashion & Accessoires1.95×
04PizzaFood & Beverages1.81×
05SpasBeauty & Wellness1.80×
06HandbagsFashion & Accessoires1.78×
07Hair productsBeauty & Wellness1.75×
08ToysGames1.75×
09Domino's PizzaFood & Beverages1.72×
10Burger KingFood & Beverages1.70×
11Shopping mallsShopping1.70×
12Men's clothingFashion & Accessoires1.69×
13BoutiquesFashion & Accessoires1.64×
14DressesFashion & Accessoires1.60×
15Women's clothingFashion & Accessoires1.59×
16Pizza HutFood & Beverages1.58×
17MotherhoodKids & Family1.56×
18Beauty salonsBeauty & Wellness1.55×
19T-shirtFashion & Accessoires1.55×
20ShoesFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoos audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
CreativityOPEN1.31×
Social Media UsageJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoos audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.84×
Urban LifestyleOPEN0.88×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tattoos have in United States?

Tattoos has an estimated audience of 58,956,100 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tattoos fans?

58.0% of Tattoos fans are female, 42.0% are male, with an average age of 37.3 years.

03

Which brands do Tattoos fans like most?

Tattoos fans show strongest brand affinity for Amazon Appstore (92.02×), Hair products (1.75×), and Shoes (1.53×) over the country average.

04

Where do Tattoos fans live in United States?

Tattoos fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~5.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tattoos fans also like?

Beyond Tattoos itself, the audience over-indexes on Hair products (1.75×), Shoes (1.53×), Motherhood (1.56×), and Spas (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Tattoos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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