Rascasse Audience Intelligence

Amazon Appstore Target Market in United States

A data profile of the people who buy, follow and care about Amazon Appstore in United States — modelled from more than twelve digital signal sources. Amazon Appstore has an estimated audience of 362,963 people in United States.

#4513among Brand in United States#1142in Technology & Electronics

The average Amazon Appstore fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Steam, Final Fantasy, Aubrey Plaza, with strongest over-indexing on Steam (18.37× the country average).

Demographically, the Amazon Appstore audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon Appstore fan in United States is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Steam.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Appstore profile in United States.

Audience size
363K
in United States
Gender
61.1%♀
38.9% male
Age
39.2
average years
Country rank
#43766
Brand in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amazon Appstore

61.1% are female, 38.9% are male, average age 39.2.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Amazon Appstore audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.2
Estimated audience size362,963
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Amazon Appstore audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4920%
50+18%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Amazon Appstore audience comes from United States.

Worldwide audience distribution share by country for Amazon Appstore
CountryShare
Brazil24.6%
United States19.6%
China6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Appstore audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon Appstore customers by region in United States
#RegionReachAffinity×
01West Virginia~2K1.23×
02Idaho~2K1.22×
03Washington~9K1.18×
04Oregon~5K1.16×
05Missouri~7K1.13×
06Florida~30K1.12×
07Utah~4K1.12×
08Arkansas~4K1.12×
09Kansas~3K1.12×
10Ohio~10K1.10×
11Kentucky~5K1.10×
12Oklahoma~5K1.10×
13Tennessee~8K1.08×
14Mississippi~3K1.08×
15Iowa~3K1.07×
16Indiana~7K1.06×
17Montana~1K1.06×
18Michigan~10K1.05×
19Alabama~6K1.05×
20Maine~1K1.05×
21New Hampshire~2K1.04×
22Pennsylvania~10K1.02×
23Wisconsin~6K1.02×
24Louisiana~5K1.02×
25South Carolina~6K1.01×
26Alaska<1K1.01×
27North Carolina~10K1.00×
28Nebraska~2K1.00×
29North Dakota<1K1.00×
30Arizona~8K0.98×
31South Dakota<1K0.97×
32Minnesota~5K0.96×
33Virginia~9K0.95×
34New Mexico~2K0.95×
35Vermont<1K0.95×
36Georgia~10K0.94×
37Delaware~1K0.94×
38Nevada~3K0.93×
39Hawaii~2K0.93×
40Maryland~6K0.92×
41Rhode Island~1K0.90×
42Colorado~5K0.88×
43Connecticut~3K0.86×
44California~40K0.85×
45New York~20K0.85×
46Illinois~10K0.85×
47Texas~30K0.84×
48New Jersey~8K0.84×
49Massachusetts~6K0.82×
50Washington, District of Columbia<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Amazon Appstore, United States
0.71×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Appstore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Appstore audience
#·InterestCategoryAffinity×
01Xenoblade ChroniclesGames88.10×
02Walking with DinosaursMovies & TV82.19×
03Baqai Medical UniversityBusiness & Career65.99×
04Superbike racingCars & Mobility45.80×
05Final FantasyGames26.95×
06Fyodor DostoyevskyLiterature26.71×
07Aubrey PlazaMovies & TV26.37×
08The Legend of ZeldaGames21.06×
09James GandolfiniMovies & TV18.95×
10SteamGames18.37×
11toy storyMovies & TV13.88×
12PaleontologyHealth12.97×
13League of LegendsGames7.96×
14PlayStationGames7.85×
15Call of DutyGames7.36×
16DinosaurPets & Animals7.05×
17FortniteGames6.45×
18Massively multiplayer online gamesGames6.38×
19PokémonGames5.77×
20Scooby-DooMovies & TV4.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Appstore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Appstore audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.86×
Pet OwnershipJOY1.87×
TravellingTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Appstore audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.13×
Career OrientationPOWER1.14×
Community OrientationOPEN1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amazon Appstore's target market in United States?

Amazon Appstore's target market in United States covers an estimated 362,963 people, concentrated in California and Florida.

02

What is the gender split and age of Amazon Appstore customers?

61.1% of the Amazon Appstore audience are female, 38.9% are male, with an average age of 39.2 years.

03

Which brands do Amazon Appstore fans like most?

Amazon Appstore fans show strongest brand affinity for Steam (18.37×), Final Fantasy (26.95×), and Aubrey Plaza (26.37×) over the country average.

04

Where do Amazon Appstore fans live in United States?

Amazon Appstore fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Appstore fans also like?

Beyond Amazon Appstore itself, the audience over-indexes on Final Fantasy (26.95×), Aubrey Plaza (26.37×), The Legend of Zelda (21.06×), and Xenoblade Chronicles (88.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Amazon Appstore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Appstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →