Amazon Appstore Audience in United States

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Amazon Appstore has an estimated audience of 385,805 people in United States. 61.1% are female, 38.9% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Final Fantasy, Steam, Aubrey Plaza, The Legend of Zelda, Xenoblade Chronicles.

The average Amazon Appstore fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Final Fantasy, Steam, Aubrey Plaza, with strongest over-indexing on Final Fantasy (26.95× the country average). Demographically, the Amazon Appstore audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Amazon Appstore fans

Demographic split for Amazon Appstore audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.2
Estimated audience size385,805

Audience persona

The typical Amazon Appstore fan in United States is more female, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Final Fantasy.

Top regions in United States

Top regions ranked by reach for Amazon Appstore in United States
RegionReachAffinity
California39,1870.92×
Texas29,2720.88×
Florida27,9381.07×
New York19,4810.9×
Pennsylvania13,6231.05×
Ohio12,7561.07×
North Carolina11,9361.03×
Georgia11,7210.99×
Illinois11,4300.89×
Michigan10,3791.03×
Washington9,6211.24×
Virginia9,2530.98×
New Jersey8,5530.87×
Tennessee8,2731.07×
Arizona7,8961×
Indiana7,8751.12×
Missouri6,9521.12×
Massachusetts6,1270.81×
Maryland6,0120.91×
South Carolina5,9821.03×
Wisconsin5,9311.02×
Alabama5,6151.04×
Colorado5,5770.92×
Minnesota5,3750.97×
Oregon5,3711.21×
Kentucky5,2591.09×
Louisiana5,0871.02×
Oklahoma4,8981.14×
Utah4,0231.16×
Arkansas3,6511.15×
Nevada3,5820.96×
Iowa3,3931.07×
Connecticut3,3900.88×
Kansas3,3891.11×
Mississippi3,3171.04×
Idaho2,3091.19×
West Virginia2,0081.12×
Nebraska1,8560.96×
New Mexico1,7350.9×
New Hampshire1,5911.05×
Hawaii1,5740.95×
Maine1,4861.08×
Montana1,1511.08×
Rhode Island1,0280.84×
Delaware9320.88×
North Dakota7650.97×
South Dakota7530.84×
Washington, District of Columbia7080.61×
Vermont5600.83×
Wyoming5410.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Appstore audience
BrandAffinityCategory
Final Fantasy26.95×Games
Steam18.37×Games
Aubrey Plaza26.37×Movies & TV
The Legend of Zelda21.06×Games
Xenoblade Chronicles88.1×Games
Baqai Medical University65.99×Business & Career
Walking with Dinosaurs82.19×Movies & TV
Superbike racing45.8×Cars & Mobility
James Gandolfini18.95×Movies & TV
Pokémon5.77×Games
League of Legends7.96×Games
Paleontology12.97×Health
Call of Duty7.36×Games
Fortnite6.45×Games
toy story13.88×Movies & TV
PlayStation7.85×Games
Scooby-Doo4.46×Movies & TV
Dinosaur7.05×Pets & Animals
Massively multiplayer online games6.38×Games
smite59.38×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Appstore audience
TraitClusterScore
Need for SecurityCONSERVATISM2.25
Luxury OrientationPREMIUM1.96
Early Adopter MentalityPOWER1.81
ExtroversionTHRILL1.71
Pet OwnershipJOY1.6
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Amazon Appstore
CountryShare
Brazil24.8%
United States20.9%
China6.7%

See Amazon Appstore audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Amazon Appstore have in United States?

Amazon Appstore has an estimated audience of 385,805 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Appstore fans?

61.1% of Amazon Appstore fans are female, 38.9% are male, with an average age of 39.2 years.

Which brands do Amazon Appstore fans like most?

Amazon Appstore fans show strongest brand affinity for Final Fantasy (26.95×), Steam (18.37×), and Aubrey Plaza (26.37×) over the country average.

Where do Amazon Appstore fans live in United States?

Amazon Appstore fans in United States are most concentrated in California (reach 39,187), Texas (reach 29,272), and Florida (reach 27,938). These three regions account for the largest share of the active audience.

What other brands do Amazon Appstore fans also like?

Beyond Amazon Appstore itself, the audience over-indexes on Steam (18.37×), Aubrey Plaza (26.37×), The Legend of Zelda (21.06×), and Xenoblade Chronicles (88.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Appstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.