A data profile of the people who buy, follow and care about Motherhood in Ireland — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 1,326,471 people in Ireland.
Motherhood has an estimated audience of 1,326,471 people in Ireland. 71.7% are female, 28.3% are male, average age 43.1. Top brand affinities: Spas, TK Maxx, Desserts, Hairstyle, Beaches.
Top brand affinities include Spas, TK Maxx, Desserts, with strongest over-indexing on Spas (1.51× the country average).
Demographically, the Motherhood audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical Motherhood fan in Ireland is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Spas.
The key figures that characterise the Motherhood profile in Ireland.
71.7% are female, 28.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 43.1 |
| Estimated audience size | 1,326,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Motherhood audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 1.76× | ||
| 02 | Microwave oven | Home & Garden | 1.71× | ||
| 03 | Wedding dress | Fashion & Accessoires | 1.68× | ||
| 04 | Face powder | Beauty & Wellness | 1.67× | ||
| 05 | Lip gloss | Beauty & Wellness | 1.65× | ||
| 06 | TK Maxx | Shopping | 1.62× | ||
| 07 | Self-esteem | Health | 1.61× | ||
| 08 | Bed frame | Home & Garden | 1.61× | ||
| 09 | Library | Literature | 1.61× | ||
| 10 | Drawing | Home & Garden | 1.60× | ||
| 11 | Meghan Markle | Fashion & Accessoires | 1.60× | ||
| 12 | Desserts | Food & Beverages | 1.58× | ||
| 13 | Nail salon | Beauty & Wellness | 1.58× | ||
| 14 | Emmerdale | Movies & TV | 1.58× | ||
| 15 | Crossword | Games | 1.57× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 18 | Spas | Beauty & Wellness | 1.51× | ||
| 19 | Beaches | Travel & Leisure | 1.51× | ||
| 20 | Waxing | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.48× | |
| Tradition | CONSERVATISM | 1.46× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Risk Appetite | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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