Motherhood Audience in United Kingdom
Motherhood has an estimated audience of 17,785,101 people in United Kingdom. 72.4% are female, 27.6% are male, average age 43.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Bioderma, Hobby, Kitchenware, Purchase discount.
The average Motherhood fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Bioderma, Hobby, with strongest over-indexing on Weddings (1.98× the country average). Demographically, the Motherhood audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 43.5 |
| Estimated audience size | 17,785,101 |
Audience persona
The typical Motherhood fan in United Kingdom is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,338,826 | 1.31× |
| South East | 2,332,581 | 0.98× |
| Yorkshire and the Humber | 1,945,694 | 1.36× |
| East of England | 1,763,545 | 1.09× |
| Scotland | 1,404,748 | 0.88× |
| South West | 1,302,229 | 0.89× |
| East Midlands | 1,034,144 | 0.83× |
| Wales | 974,431 | 0.96× |
| West Midlands | 936,366 | 1.23× |
| North West | 904,651 | 0.48× |
| North East | 799,430 | 1.16× |
| Northern Ireland | 465,958 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.98× | Kids & Family |
| Bioderma | 8.46× | Beauty & Wellness |
| Hobby | 1.63× | Home & Garden |
| Kitchenware | 2.45× | Home & Garden |
| Purchase discount | 3.48× | Shopping |
| La Roche-Posay | 5.03× | Beauty & Wellness |
| Home Bargains | 1.55× | Shopping |
| Distilled beverage | 1.51× | Food & Beverages |
| Bored Panda | 3.17× | Internet & Social Media |
| Volunteering | 1.62× | Politics & Society |
| Real property | 2.25× | Home & Garden |
| Expensive Taste | 1.91× | Business & Career |
| TripAdvisor | 1.54× | Travel & Leisure |
| Home business | 2.88× | Business & Career |
| Luxury yacht | 2.19× | Travel & Leisure |
| Mango | 2.8× | Shopping |
| Workwear | 2.52× | Fashion & Accessoires |
| Christmas Gift | 3.27× | Kids & Family |
| Refrigerator | 1.55× | Home & Garden |
| Smyths Toys Superstores | 3.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.03 |
| Creativity | OPEN | 1.02 |
| Indulgence | JOY | 1.02 |
| Design Affinity | PREMIUM | 1.02 |
| Price Sensitivity | PREMIUM | 1.01 |
| Convenience Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Motherhood have in United Kingdom?
Motherhood has an estimated audience of 17,785,101 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Motherhood fans?
72.4% of Motherhood fans are female, 27.6% are male, with an average age of 43.5 years.
Which brands do Motherhood fans like most?
Motherhood fans show strongest brand affinity for Weddings (1.98×), Bioderma (8.46×), and Hobby (1.63×) over the country average.
Where do Motherhood fans live in United Kingdom?
Motherhood fans in United Kingdom are most concentrated in England (reach 13,338,826), South East (reach 2,332,581), and Yorkshire and the Humber (reach 1,945,694). These three regions account for the largest share of the active audience.
What other brands do Motherhood fans also like?
Beyond Motherhood itself, the audience over-indexes on Bioderma (8.46×), Hobby (1.63×), Kitchenware (2.45×), and Purchase discount (3.48×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.