A data profile of the people who buy, follow and care about Motherhood in United Kingdom — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 17,785,101 people in United Kingdom.
The average Motherhood fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Kitchen, Hobby, Volunteering, with strongest over-indexing on Kitchen (1.64× the country average).
Demographically, the Motherhood audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motherhood fan in United Kingdom is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Kitchen.
The key figures that characterise the Motherhood profile in United Kingdom.
72.4% are female, 27.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 43.5 |
| Estimated audience size | 17,785,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Motherhood audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
Where the Motherhood audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~13M | 1.30× | |
| 02 | Yorkshire and the Humber | ~2M | 1.27× | |
| 03 | West Midlands | ~900K | 1.18× | |
| 04 | North East | ~700K | 1.08× | |
| 05 | East of England | ~1.5M | 1.06× | |
| 06 | South East | ~2.5M | 0.98× | |
| 07 | Wales | ~1M | 0.98× | |
| 08 | South West | ~1.5M | 0.94× | |
| 09 | Northern Ireland | ~500K | 0.94× | |
| 10 | Scotland | ~1.5M | 0.91× | |
| 11 | East Midlands | ~1M | 0.91× | |
| 12 | North West | ~1.5M | 0.73× |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 4.11× | ||
| 02 | Nivea | Beauty & Wellness | 3.38× | ||
| 03 | Adoption | Kids & Family | 2.31× | ||
| 04 | Calvin Klein | Fashion & Accessoires | 2.05× | ||
| 05 | Volunteering | Politics & Society | 1.99× | ||
| 06 | Mother's Day | Kids & Family | 1.97× | ||
| 07 | Hot tub | Home & Garden | 1.84× | ||
| 08 | Wikipedia | Internet & Social Media | 1.81× | ||
| 09 | Sketch comedy | Movies & TV | 1.79× | ||
| 10 | Real property | Home & Garden | 1.75× | ||
| 11 | Hobby | Home & Garden | 1.73× | ||
| 12 | Fish and chips | Food & Beverages | 1.73× | ||
| 13 | Refrigerator | Home & Garden | 1.69× | ||
| 14 | Satire | Literature | 1.68× | ||
| 15 | Kitchen | Home & Garden | 1.64× | ||
| 16 | Dentistry | Business & Career | 1.62× | ||
| 17 | Aldi | Shopping | 1.60× | ||
| 18 | Genetics | Kids & Family | 1.60× | ||
| 19 | Trivago | Travel & Leisure | 1.60× | ||
| 20 | Distilled beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Mindfulness | BALANCE | 1.21× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.90× |
Motherhood has an estimated audience of 17,785,101 people in United Kingdom, concentrated in England and South East.
72.4% of Motherhood fans are female, 27.6% are male, with an average age of 43.5 years.
Motherhood fans show strongest brand affinity for Kitchen (1.64×), Hobby (1.73×), and Volunteering (1.99×) over the country average.
Motherhood fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Motherhood itself, the audience over-indexes on Hobby (1.73×), Volunteering (1.99×), Aldi (1.6×), and Distilled beverage (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.