Motherhood Audience in Canada
Motherhood has an estimated audience of 9,324,943 people in Canada. 66.7% are female, 33.3% are male, average age 41.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, TMZ, Non-alcoholic beverage, Tabloid (newspaper format), Mineral water.
The average Motherhood fan in Canada is 41.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, TMZ, Non-alcoholic beverage, with strongest over-indexing on Real property (1.77× the country average). Demographically, the Motherhood audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.2 |
| Estimated audience size | 9,324,943 |
Audience persona
The typical Motherhood fan in Canada is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,408,252 | 1.13× |
| Quebec | 1,975,652 | 0.88× |
| British Columbia | 1,468,365 | 1.05× |
| Alberta | 1,109,206 | 0.96× |
| Manitoba | 351,149 | 1.01× |
| Saskatchewan | 284,839 | 0.96× |
| Nova Scotia | 257,319 | 0.93× |
| New Brunswick | 221,979 | 1.03× |
| Newfoundland and Labrador | 141,506 | 1.0× |
| Prince Edward Island | 47,536 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.77× | Home & Garden |
| TMZ | 1.51× | Internet & Social Media |
| Non-alcoholic beverage | 2.35× | Food & Beverages |
| Tabloid (newspaper format) | 1.64× | Literature |
| Mineral water | 2.35× | Food & Beverages |
| Western Union | 1.51× | Business & Career |
| Microwave oven | 1.61× | Home & Garden |
| Bored Panda | 2.06× | Internet & Social Media |
| Hypermarket | 1.72× | Shopping |
| Blanket | 1.77× | Home & Garden |
| Britney Spears | 1.62× | Music & Radio |
| Bohemianism | 1.67× | Fashion & Accessoires |
| Jessica Alba | 1.68× | Movies & TV |
| Soap opera | 1.51× | Movies & TV |
| Lip balm | 1.53× | Beauty & Wellness |
| Julia Roberts | 1.55× | Movies & TV |
| Baking powder | 2.29× | Food & Beverages |
| Drew Barrymore | 1.61× | Movies & TV |
| Kate Hudson | 1.52× | Movies & TV |
| Duvet | 2.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.28 |
| Tradition | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.17 |
| Extroversion | THRILL | 1.17 |
| Creativity | OPEN | 1.14 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Motherhood have in Canada?
Motherhood has an estimated audience of 9,324,943 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Motherhood fans?
66.7% of Motherhood fans are female, 33.3% are male, with an average age of 41.2 years.
Which brands do Motherhood fans like most?
Motherhood fans show strongest brand affinity for Real property (1.77×), TMZ (1.51×), and Non-alcoholic beverage (2.35×) over the country average.
Where do Motherhood fans live in Canada?
Motherhood fans in Canada are most concentrated in Ontario (reach 4,408,252), Quebec (reach 1,975,652), and British Columbia (reach 1,468,365). These three regions account for the largest share of the active audience.
What other brands do Motherhood fans also like?
Beyond Motherhood itself, the audience over-indexes on TMZ (1.51×), Non-alcoholic beverage (2.35×), Tabloid (newspaper format) (1.64×), and Mineral water (2.35×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.