A data profile of the people who buy, follow and care about Motherhood in Canada — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 9,324,943 people in Canada.
The average Motherhood fan in Canada is 41.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, TMZ, Non-alcoholic beverage, with strongest over-indexing on Real property (1.77× the country average).
Demographically, the Motherhood audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Motherhood fan in Canada is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Motherhood profile in Canada.
66.7% are female, 33.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.2 |
| Estimated audience size | 9,324,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Motherhood audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
Where the Motherhood audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.13× | |
| 02 | British Columbia | ~1.5M | 1.05× | |
| 03 | Prince Edward Island | ~50K | 1.04× | |
| 04 | New Brunswick | ~200K | 1.03× | |
| 05 | Manitoba | ~400K | 1.01× | |
| 06 | Newfoundland and Labrador | ~100K | 1.00× | |
| 07 | Alberta | ~1M | 0.96× | |
| 08 | Saskatchewan | ~300K | 0.96× | |
| 09 | Nova Scotia | ~300K | 0.93× | |
| 10 | Quebec | ~2M | 0.88× |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.35× | ||
| 02 | Mineral water | Food & Beverages | 2.35× | ||
| 03 | Baking powder | Food & Beverages | 2.29× | ||
| 04 | Duvet | Home & Garden | 2.12× | ||
| 05 | Bored Panda | Internet & Social Media | 2.06× | ||
| 06 | Real property | Home & Garden | 1.77× | ||
| 07 | Blanket | Home & Garden | 1.77× | ||
| 08 | Hypermarket | Shopping | 1.72× | ||
| 09 | Jessica Alba | Movies & TV | 1.68× | ||
| 10 | Bohemianism | Fashion & Accessoires | 1.67× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.64× | ||
| 12 | Britney Spears | Music & Radio | 1.62× | ||
| 13 | Microwave oven | Home & Garden | 1.61× | ||
| 14 | Drew Barrymore | Movies & TV | 1.61× | ||
| 15 | Julia Roberts | Movies & TV | 1.55× | ||
| 16 | Lip balm | Beauty & Wellness | 1.53× | ||
| 17 | Kate Hudson | Movies & TV | 1.52× | ||
| 18 | TMZ | Internet & Social Media | 1.51× | ||
| 19 | Western Union | Business & Career | 1.51× | ||
| 20 | Soap opera | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Tradition | CONSERVATISM | 1.24× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× |
Motherhood has an estimated audience of 9,324,943 people in Canada, concentrated in Ontario and Quebec.
66.7% of Motherhood fans are female, 33.3% are male, with an average age of 41.2 years.
Motherhood fans show strongest brand affinity for Real property (1.77×), TMZ (1.51×), and Non-alcoholic beverage (2.35×) over the country average.
Motherhood fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Motherhood itself, the audience over-indexes on TMZ (1.51×), Non-alcoholic beverage (2.35×), Tabloid (newspaper format) (1.64×), and Mineral water (2.35×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.