A data profile of the people who buy, follow and care about Motherhood in France — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 10,102,091 people in France.
Motherhood has an estimated audience of 10,102,091 people in France. 69.2% are female, 30.8% are male, average age 42.3. Top brand affinities: Child care, Kindergarten, Real property, Child development, Kitchen.
Top brand affinities include Child care, Kindergarten, Real property, with strongest over-indexing on Child care (3.88× the country average).
Demographically, the Motherhood audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Motherhood fan in France is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Child care.
The key figures that characterise the Motherhood profile in France.
69.2% are female, 30.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 42.3 |
| Estimated audience size | 10,102,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Motherhood audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 3.88× | ||
| 02 | Child development | Business & Career | 3.88× | ||
| 03 | Child safety seat | Kids & Family | 3.88× | ||
| 04 | Pampers | Kids & Family | 3.76× | ||
| 05 | Breastfeeding | Kids & Family | 3.67× | ||
| 06 | Kindergarten | Kids & Family | 3.54× | ||
| 07 | Permanent residency | Business & Career | 3.00× | ||
| 08 | Tinder | Internet & Social Media | 3.00× | ||
| 09 | Kitchen garden | Home & Garden | 3.00× | ||
| 10 | Fiberglass | Technology & Electronics | 3.00× | ||
| 11 | Milk | Food & Beverages | 2.43× | ||
| 12 | King Jouet | Shopping | 2.24× | ||
| 13 | Volunteering | Politics & Society | 2.16× | ||
| 14 | Kitchen | Home & Garden | 2.04× | ||
| 15 | Real property | Home & Garden | 1.94× | ||
| 16 | Volotea | Travel & Leisure | 1.89× | ||
| 17 | Weddings | Kids & Family | 1.77× | ||
| 18 | Apartment | Business & Career | 1.72× | ||
| 19 | Primark | Shopping | 1.54× | ||
| 20 | Voici | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Family Orientation | CONSERVATISM | 1.85× | |
| Community Orientation | OPEN | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.95× | |
| Sports Activity | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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