A data profile of the people who buy, follow and care about Color in Sweden — modelled from more than twelve digital signal sources. Color has an estimated audience of 1,535,333 people in Sweden.
Color has an estimated audience of 1,535,333 people in Sweden. 66.4% are female, 33.6% are male, average age 45.0. Top brand affinities: Elgiganten, JYSK, Hobby, Sparkling wine, Drawing.
Top brand affinities include Elgiganten, JYSK, Hobby, with strongest over-indexing on Elgiganten (3.07× the country average).
Demographically, the Color audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Color fan in Sweden is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Color profile in Sweden.
66.4% are female, 33.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 45.0 |
| Estimated audience size | 1,535,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Color audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elgiganten | Shopping | 3.07× | ||
| 02 | Backpack | Fashion & Accessoires | 2.61× | ||
| 03 | Bohemian style | Fashion & Accessoires | 2.01× | ||
| 04 | Uniqlo | Shopping | 1.99× | ||
| 05 | Drawing | Home & Garden | 1.92× | ||
| 06 | Bestseller | Literature | 1.89× | ||
| 07 | Weaving | Fashion & Accessoires | 1.82× | ||
| 08 | Poster | Arts & Culture | 1.74× | ||
| 09 | Sewing machine | Home & Garden | 1.73× | ||
| 10 | JYSK | Home & Garden | 1.72× | ||
| 11 | Real property | Home & Garden | 1.64× | ||
| 12 | Copenhagen | Travel & Leisure | 1.63× | ||
| 13 | Hobby | Home & Garden | 1.59× | ||
| 14 | Auction | Shopping | 1.59× | ||
| 15 | Champagne | Food & Beverages | 1.56× | ||
| 16 | Red wine | Food & Beverages | 1.56× | ||
| 17 | Sparkling wine | Food & Beverages | 1.51× | ||
| 18 | Wine tasting | Food & Beverages | 1.51× | ||
| 19 | Winery | Food & Beverages | 1.51× | ||
| 20 | Toys | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.31× | |
| Mindfulness | BALANCE | 1.27× | |
| Travelling | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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