A data profile of the people who buy, follow and care about Auction in Sweden — modelled from more than twelve digital signal sources. Auction has an estimated audience of 1,280,991 people in Sweden.
Auction has an estimated audience of 1,280,991 people in Sweden. 48.4% are female, 51.6% are male, average age 47.3. Top brand affinities: Hemnet, Sveriges Television, KappAhl, Gina Tricot, JYSK.
Top brand affinities include Hemnet, Sveriges Television, KappAhl, with strongest over-indexing on Hemnet (1.96× the country average).
Demographically, the Auction audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Auction fan in Sweden is balanced, around 47.3 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Auction profile in Sweden.
48.4% are female, 51.6% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 47.3 |
| Estimated audience size | 1,280,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Auction audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
The strongest cross-interests of the Auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.40× | ||
| 02 | Knitting needle | Fashion & Accessoires | 2.35× | ||
| 03 | Home Interiors | Home & Garden | 2.30× | ||
| 04 | Home Interior Design | Home & Garden | 2.13× | ||
| 05 | JYSK | Home & Garden | 2.10× | ||
| 06 | Crochet | Home & Garden | 2.01× | ||
| 07 | Garden furniture | Home & Garden | 1.99× | ||
| 08 | Hemnet | Home & Garden | 1.96× | ||
| 09 | Architecture & Design | Business & Career | 1.89× | ||
| 10 | Sveriges Television | Technology & Electronics | 1.88× | ||
| 11 | Horse breeding | Pets & Animals | 1.84× | ||
| 12 | Sparkling wine | Food & Beverages | 1.83× | ||
| 13 | Wine tasting | Food & Beverages | 1.83× | ||
| 14 | Summer house | Travel & Leisure | 1.82× | ||
| 15 | Champagne | Food & Beverages | 1.82× | ||
| 16 | Knitting | Home & Garden | 1.77× | ||
| 17 | Danish design | Home & Garden | 1.77× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.72× | ||
| 19 | Cottage | Travel & Leisure | 1.70× | ||
| 20 | Lindex | Fashion & Accessoires | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Travelling | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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