A data profile of the people who buy, follow and care about Home Interiors in Sweden — modelled from more than twelve digital signal sources. Home Interiors has an estimated audience of 1,353,734 people in Sweden.
Home Interiors has an estimated audience of 1,353,734 people in Sweden. 77.7% are female, 22.3% are male, average age 42.5. Top brand affinities: Sveriges Television, Hemnet, Do it yourself (DIY), JYSK, Gina Tricot.
Top brand affinities include Sveriges Television, Hemnet, Do it yourself (DIY), with strongest over-indexing on Sveriges Television (1.81× the country average).
Demographically, the Home Interiors audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Home Interiors fan in Sweden is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Home Interiors profile in Sweden.
77.7% are female, 22.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 42.5 |
| Estimated audience size | 1,353,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Home Interiors audience comes from Sweden.
| Country | Share |
|---|---|
| Germany | 10.2% |
| United States | 10.2% |
| Japan | 8.2% |
The strongest cross-interests of the Home Interiors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.93× | ||
| 02 | Home Renovations | Home & Garden | 3.57× | ||
| 03 | First-time buyer | Shopping | 2.53× | ||
| 04 | Danish design | Home & Garden | 2.51× | ||
| 05 | JYSK | Home & Garden | 2.39× | ||
| 06 | Renovation | Home & Garden | 2.37× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.36× | ||
| 08 | Auction | Shopping | 2.30× | ||
| 09 | Garden furniture | Home & Garden | 2.05× | ||
| 10 | Hobby | Home & Garden | 2.01× | ||
| 11 | Sparkling wine | Food & Beverages | 1.84× | ||
| 12 | Hemnet | Home & Garden | 1.83× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.83× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.81× | ||
| 15 | Science | Business & Career | 1.74× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.67× | ||
| 17 | Flower | Home & Garden | 1.64× | ||
| 18 | Lindex | Fashion & Accessoires | 1.63× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.56× | ||
| 20 | Home improvement | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.19× | |
| DIY Mentality | THRILL | 2.05× | |
| Quality Awareness | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Community Orientation | OPEN | 0.82× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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