A data profile of the people who buy, follow and care about Auction in United Kingdom — modelled from more than twelve digital signal sources. Auction has an estimated audience of 6,518,269 people in United Kingdom.
The average Auction fan in United Kingdom is 46.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Toolstation, Screwfix, Autotrader, with strongest over-indexing on Toolstation (2.28× the country average).
Demographically, the Auction audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Auction fan in United Kingdom is more male, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Toolstation.
The key figures that characterise the Auction profile in United Kingdom.
43.8% are female, 56.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 46.4 |
| Estimated audience size | 6,518,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Auction audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
Where the Auction audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~900K | 1.27× | |
| 02 | East Midlands | ~600K | 1.26× | |
| 03 | South West | ~700K | 1.24× | |
| 04 | Northern Ireland | ~200K | 1.12× | |
| 05 | Wales | ~400K | 1.11× | |
| 06 | East of England | ~600K | 1.06× | |
| 07 | South East | ~800K | 0.93× | |
| 08 | Greater London | ~800K | 0.92× | |
| 09 | Scotland | ~500K | 0.90× | |
| 10 | England | ~5M | 0.85× | |
| 11 | Yorkshire and the Humber | ~400K | 0.81× | |
| 12 | West Midlands | ~200K | 0.77× | |
| 13 | North East | ~200K | 0.75× |
The strongest cross-interests of the Auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online auction | Shopping | 4.65× | ||
| 02 | Power tool | Home & Garden | 2.53× | ||
| 03 | Used car | Cars & Mobility | 2.31× | ||
| 04 | Toolstation | Home & Garden | 2.28× | ||
| 05 | Tire | Cars & Mobility | 2.26× | ||
| 06 | Autotrader | Cars & Mobility | 2.18× | ||
| 07 | Racing Post | Sports | 2.09× | ||
| 08 | Screwfix | Home & Garden | 2.08× | ||
| 09 | Betfair | Games | 2.07× | ||
| 10 | Esso | Cars & Mobility | 2.00× | ||
| 11 | Sporting Life (British newspaper) | Sports | 2.00× | ||
| 12 | Trade | Business & Career | 1.94× | ||
| 13 | Betfred | Games | 1.80× | ||
| 14 | National Lottery (Ireland) | Games | 1.73× | ||
| 15 | Halfords | Cars & Mobility | 1.69× | ||
| 16 | Companies House | Politics & Society | 1.68× | ||
| 17 | Paddy Power | Games | 1.59× | ||
| 18 | National Lottery (United Kingdom) | Games | 1.58× | ||
| 19 | Insurance | Business & Career | 1.55× | ||
| 20 | Agriculture | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| DIY Mentality | THRILL | 1.30× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Extroversion | THRILL | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× |
Auction has an estimated audience of 6,518,269 people in United Kingdom, concentrated in England and North West.
43.8% of Auction fans are female, 56.2% are male, with an average age of 46.4 years.
Auction fans show strongest brand affinity for Toolstation (2.28×), Screwfix (2.08×), and Autotrader (2.18×) over the country average.
Auction fans in United Kingdom are most concentrated in England (reach ~5M), North West (reach ~900K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Auction itself, the audience over-indexes on Screwfix (2.08×), Autotrader (2.18×), Racing Post (2.09×), and Betfred (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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