Top 29 E-Commerces in United Kingdom
This curated ranking covers the 29 largest e-commerces in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coupons, Subscription business model and Drop shipping lead the list with a combined estimated audience of 32,756,665 people. Across all 29 entries the average audience size is 1,981,087, and the largest, Coupons, reaches around 16,137,424 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each e-commerce, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Coupons |
16,137,424 | 4.4% | E-Commerce | Shopping |
| 2 |  Subscription business model |
9,205,204 | 6.1% | E-Commerce | Shopping |
| 3 |  Drop shipping |
7,414,037 | 5.6% | E-Commerce | Shopping |
| 4 |  Cyber Monday |
6,708,016 | 7.3% | E-Commerce | Shopping |
| 5 |  Auction |
6,518,269 | 5.9% | E-Commerce | Shopping |
| 6 |  Review |
3,773,987 | 10.9% | E-Commerce | Shopping |
| 7 |  Free shipping |
1,530,167 | 8.4% | E-Commerce | Shopping |
| 8 |  Cashback reward program |
1,242,108 | 3.3% | E-Commerce | Shopping |
| 9 |  Group buying |
878,570 | 1.2% | E-Commerce | Shopping |
| 10 |  Sustainable packaging |
768,367 | 21.2% | E-Commerce | Shopping |
| 11 |  Cashback website |
624,910 | 6.6% | E-Commerce | Shopping |
| 12 |  Online shopping rewards |
514,907 | 3.6% | E-Commerce | Shopping |
| 13 |  Public auction |
443,366 | 4.1% | E-Commerce | Shopping |
| 14 |  Payment protection insurance |
398,704 | 26.5% | E-Commerce | Shopping |
| 15 |  Smart Shopping |
372,142 | 4.2% | E-Commerce | Shopping |
| 16 |  Daily Deals |
173,985 | 4.1% | E-Commerce | Shopping |
| 17 |  Sample sale |
173,433 | 9.3% | E-Commerce | Shopping |
| 18 |  Luxury packaging |
132,799 | 5.3% | E-Commerce | Shopping |
| 19 |  Online fashion shop |
91,482 | 5.1% | E-Commerce | Shopping |
| 20 |  Build to order |
82,406 | 5.5% | E-Commerce | Shopping |
| 21 |  Multichannel retailing |
57,194 | 9.3% | E-Commerce | Shopping |
| 22 |  Pitney Bowes |
52,637 | 4.5% | E-Commerce | Technology & Electronics |
| 23 |  Cyber Monday Deals |
49,716 | 4.9% | E-Commerce | Shopping |
| 24 |  Printable Coupons and Deals |
27,207 | 8.0% | E-Commerce | Shopping |
| 25 |  Virtual goods |
23,925 | 43.9% | E-Commerce | Shopping |
| 26 |  Flower Delivery Express |
20,874 | 10.3% | E-Commerce | Shopping |
| 27 |  Affiliates |
14,691 | 2.0% | E-Commerce | Shopping |
| 28 |  G-Market |
10,925 | 2.2% | E-Commerce | Technology & Electronics |
| 29 |  Instant rebate |
10,086 | 2.8% | E-Commerce | Shopping |
Frequently asked questions
How is this Top 29 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each e-commerce by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest e-commerce in United Kingdom?
Coupons currently leads with an estimated audience of 16,137,424 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.