A data profile of the people who buy, follow and care about Cashback website in United Kingdom — modelled from more than twelve digital signal sources. Cashback website has an estimated audience of 624,910 people in United Kingdom.
The average Cashback website fan in United Kingdom is 45.4 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, Greater London.
Top brand affinities include Moneysupermarket.com, Bargain Hunt, Bargain Hunters, with strongest over-indexing on Moneysupermarket.com (50.98× the country average).
Demographically, the Cashback website audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cashback website fan in United Kingdom is more female, around 45.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Moneysupermarket.com.
The key figures that characterise the Cashback website profile in United Kingdom.
55.1% are female, 44.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 45.4 |
| Estimated audience size | 624,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 39% |
of the worldwide Cashback website audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.0% |
| India | 8.5% |
| France | 6.8% |
Where the Cashback website audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~60K | 1.23× | |
| 02 | East Midlands | ~50K | 1.12× | |
| 03 | North West | ~70K | 1.08× | |
| 04 | East of England | ~60K | 1.03× | |
| 05 | Scotland | ~60K | 1.01× | |
| 06 | Wales | ~40K | 1.00× | |
| 07 | Northern Ireland | ~20K | 0.99× | |
| 08 | North East | ~20K | 0.97× | |
| 09 | South East | ~80K | 0.96× | |
| 10 | West Midlands | ~20K | 0.90× | |
| 11 | Yorkshire and the Humber | ~40K | 0.87× | |
| 12 | Greater London | ~70K | 0.86× |
The strongest cross-interests of the Cashback website audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payback | Shopping | 250.01× | ||
| 02 | Bargain Hunt | Movies & TV | 114.67× | ||
| 03 | IKEA Family | Shopping | 87.89× | ||
| 04 | Bargain Hunters | Shopping | 54.64× | ||
| 05 | Moneysupermarket.com | Business & Career | 50.98× | ||
| 06 | Smart Shopping | Shopping | 24.25× | ||
| 07 | TopCashBack | Shopping | 23.81× | ||
| 08 | Discount card | Shopping | 23.21× | ||
| 09 | Saving | Business & Career | 22.87× | ||
| 10 | Free shipping | Shopping | 20.00× | ||
| 11 | Zara Kids | Fashion & Accessoires | 20.00× | ||
| 12 | Made in USA | Business & Career | 19.02× | ||
| 13 | Purchase discount | Shopping | 14.45× | ||
| 14 | Loyalty program | Shopping | 11.85× | ||
| 15 | Arket | Shopping | 11.15× | ||
| 16 | Party dress | Fashion & Accessoires | 9.88× | ||
| 17 | Bag | Fashion & Accessoires | 9.39× | ||
| 18 | Marketing communications | Business & Career | 7.09× | ||
| 19 | Western wear | Fashion & Accessoires | 6.68× | ||
| 20 | Matalan | Shopping | 3.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 6.46× | |
| Design Affinity | PREMIUM | 1.88× | |
| Family Orientation | CONSERVATISM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.91× |
Cashback website has an estimated audience of 624,910 people in United Kingdom, concentrated in South East and North West.
55.1% of Cashback website fans are female, 44.9% are male, with an average age of 45.4 years.
Cashback website fans show strongest brand affinity for Moneysupermarket.com (50.98×), Bargain Hunt (114.67×), and Bargain Hunters (54.64×) over the country average.
Cashback website fans in United Kingdom are most concentrated in South East (reach ~80K), North West (reach ~70K), and Greater London (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Cashback website itself, the audience over-indexes on Bargain Hunt (114.67×), Bargain Hunters (54.64×), Payback (250.01×), and TopCashBack (23.81×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cashback website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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