A data profile of the people who buy, follow and care about Bargain Hunt in United Kingdom — modelled from more than twelve digital signal sources. Bargain Hunt has an estimated audience of 556,188 people in United Kingdom.
The average Bargain Hunt fan in United Kingdom is 48.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Bargain Hunters, Cashback website, Scarlett Johansson, with strongest over-indexing on Bargain Hunters (71.02× the country average).
Demographically, the Bargain Hunt audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bargain Hunt fan in United Kingdom is more female, around 48.6 years old, with strong Pet Ownership tendencies and a notable affinity for Bargain Hunters.
The key figures that characterise the Bargain Hunt profile in United Kingdom.
60.1% are female, 39.9% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 48.6 |
| Estimated audience size | 556,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 47% |
of the worldwide Bargain Hunt audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 51.4% |
| United Kingdom | 25.5% |
| Australia | 8.1% |
Where the Bargain Hunt audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~60K | 1.38× | |
| 02 | West Midlands | ~30K | 1.35× | |
| 03 | North East | ~30K | 1.27× | |
| 04 | England | ~400K | 1.19× | |
| 05 | Wales | ~40K | 1.13× | |
| 06 | Scotland | ~50K | 0.96× | |
| 07 | East Midlands | ~40K | 0.95× | |
| 08 | South West | ~40K | 0.93× | |
| 09 | South East | ~60K | 0.79× | |
| 10 | East of England | ~40K | 0.78× | |
| 11 | Northern Ireland | ~10K | 0.74× | |
| 12 | North West | ~30K | 0.57× |
The strongest cross-interests of the Bargain Hunt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cashback website | Shopping | 114.67× | ||
| 02 | Bargain Hunters | Shopping | 71.02× | ||
| 03 | Emma Stone | Movies & TV | 22.23× | ||
| 04 | Scarlett Johansson | Movies & TV | 21.37× | ||
| 05 | Zendaya | Movies & TV | 21.37× | ||
| 06 | Teyana Taylor | Movies & TV | 19.64× | ||
| 07 | Tod's | Fashion & Accessoires | 16.21× | ||
| 08 | The Good, the Bad and the Ugly | Movies & TV | 15.99× | ||
| 09 | Jeffree Star | Beauty & Wellness | 14.51× | ||
| 10 | Longchamp | Fashion & Accessoires | 14.25× | ||
| 11 | Veuve Clicquot | Food & Beverages | 13.43× | ||
| 12 | Caixa Econômica Federal | Business & Career | 10.11× | ||
| 13 | Polo Ralph Lauren | Fashion & Accessoires | 8.90× | ||
| 14 | Expensive Taste | Business & Career | 7.47× | ||
| 15 | Luxury yacht | Travel & Leisure | 6.68× | ||
| 16 | Purchase discount | Shopping | 5.90× | ||
| 17 | Livemusic | Music & Radio | 4.21× | ||
| 18 | Philanthropy | Arts & Culture | 3.78× | ||
| 19 | Home Bargains | Shopping | 3.14× | ||
| 20 | Weddings | Kids & Family | 2.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.09× | |
| Indulgence | JOY | 2.77× | |
| Price Sensitivity | PREMIUM | 2.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Creativity | OPEN | 0.84× | |
| Individualism | JOY | 0.85× |
Bargain Hunt has an estimated audience of 556,188 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
60.1% of Bargain Hunt fans are female, 39.9% are male, with an average age of 48.6 years.
Bargain Hunt fans show strongest brand affinity for Bargain Hunters (71.02×), Cashback website (114.67×), and Scarlett Johansson (21.37×) over the country average.
Bargain Hunt fans in United Kingdom are most concentrated in England (reach ~400K), Yorkshire and the Humber (reach ~60K), and South East (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Bargain Hunt itself, the audience over-indexes on Cashback website (114.67×), Scarlett Johansson (21.37×), Zendaya (21.37×), and Emma Stone (22.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bargain Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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