Bargain Hunt Audience in United States

Bargain Hunt logo

Bargain Hunt has an estimated audience of 1,171,162 people in United States. 63.4% are female, 36.6% are male, average age 43.9. Top regions: Tennessee, Georgia, Kentucky. Top brand affinities: Dog breed, Grey Eagle, Minnesota, Elsword, Israel, Product design.

The average Bargain Hunt fan in United States is 43.9 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, Kentucky. Top brand affinities include Dog breed, Grey Eagle, Minnesota, Elsword, with strongest over-indexing on Dog breed (2.38× the country average). Demographically, the Bargain Hunt audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Bargain Hunt fans

Demographic split for Bargain Hunt audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.9
Estimated audience size1,171,162

Audience persona

The typical Bargain Hunt fan in United States is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Bargain Hunt in United States
RegionReachAffinity
Tennessee348,52214.84×
Georgia156,5744.34×
Kentucky146,3229.97×
Alabama86,8755.31×
Ohio52,1941.45×
South Carolina48,8842.77×
North Carolina45,8691.3×
Mississippi42,0764.36×
Arkansas33,9463.52×
Indiana14,5610.68×
Florida7,6940.1×
Texas7,5090.07×
California5,1800.04×
New York4,2890.07×
Illinois4,0490.1×
Virginia3,2650.11×
Pennsylvania2,2130.06×
Michigan2,1750.07×
Missouri2,1200.11×
Louisiana1,6660.11×
New Jersey1,5680.05×
Massachusetts1,1770.05×
Wisconsin1,0810.06×
Washington9870.04×
Maryland9720.05×
Colorado9490.05×
Arizona9010.04×
West Virginia8220.15×
Oklahoma7750.06×
Minnesota7620.05×
Kansas6690.07×
Oregon5140.04×
Connecticut4940.04×
Nevada4620.04×
Iowa4410.05×
Utah3760.04×
Nebraska2870.05×
Washington, District of Columbia2400.07×
Idaho2380.04×
New Mexico1970.03×
Hawaii1950.04×
Rhode Island1860.05×
New Hampshire1820.04×
South Dakota1690.06×
Maine1660.04×
Alaska1470.06×
Delaware1400.04×
Vermont1340.07×
Montana1280.04×
North Dakota1230.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bargain Hunt audience
BrandAffinityCategory
Dog breed2.38×Pets & Animals
Grey Eagle, Minnesota92.27×Travel & Leisure
Elsword20×Games
Israel2.51×Travel & Leisure
Product design2.27×Business & Career
Jaws4.6×Movies & TV
Iron Man (film)3.7×Movies & TV
Regional styles of Mexican music2.13×Music & Radio
Jeep Wagoneer4.25×Cars & Mobility
Tipsy Elves6.59×Shopping
edureka23.53×Business & Career
Kendra Scott1.87×Fashion & Accessoires
Lulu 黃路梓茵1.67×Movies & TV
Stamp collecting2.76×Home & Garden
La Opinión4.07×News
Pro-Ject2.25×Music & Radio
UK garage2.88×Music & Radio
Home staging2.67×Home & Garden
Jesse Plemons1.66×Movies & TV
Nebraska Cornhuskers football1.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bargain Hunt audience
TraitClusterScore
Price SensitivityPREMIUM2.04
LGBTQ+ IdentityOPEN1.95
IndulgenceJOY1.67
Pet OwnershipJOY1.61
Luxury OrientationPREMIUM1.59
Family OrientationCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Bargain Hunt
CountryShare
United States47.5%
United Kingdom32.0%
Australia7.2%

See Bargain Hunt audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Bargain Hunt have in United States?

Bargain Hunt has an estimated audience of 1,171,162 people in United States, concentrated in Tennessee and Georgia.

What is the gender split and age of Bargain Hunt fans?

63.4% of Bargain Hunt fans are female, 36.6% are male, with an average age of 43.9 years.

Which brands do Bargain Hunt fans like most?

Bargain Hunt fans show strongest brand affinity for Dog breed (2.38×), Grey Eagle, Minnesota (92.27×), and Elsword (20×) over the country average.

Where do Bargain Hunt fans live in United States?

Bargain Hunt fans in United States are most concentrated in Tennessee (reach 348,522), Georgia (reach 156,574), and Kentucky (reach 146,322). These three regions account for the largest share of the active audience.

What other brands do Bargain Hunt fans also like?

Beyond Bargain Hunt itself, the audience over-indexes on Grey Eagle, Minnesota (92.27×), Elsword (20×), Israel (2.51×), and Product design (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bargain Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.