Rascasse Audience Intelligence

Bargain Hunt Audience in United States

A data profile of the people who buy, follow and care about Bargain Hunt in United States — modelled from more than twelve digital signal sources. Bargain Hunt has an estimated audience of 1,122,085 people in United States.

#423among TV series in United States#1632among Movie / TV Show / Series in United States#3879in Movies & TV

The average Bargain Hunt fan in United States is 43.9 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Georgia, Kentucky.

Top brand affinities include Bargain Hunters, Kate Spade, Google Drive, with strongest over-indexing on Bargain Hunters (37.96× the country average).

Demographically, the Bargain Hunt audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bargain Hunt fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Bargain Hunters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bargain Hunt profile in United States.

Audience size
1.1M
in United States
Gender
63.4%♀
36.6% male
Age
43.9
average years
Country rank
#21872
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bargain Hunt viewers

63.4% are female, 36.6% are male, average age 43.9.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Bargain Hunt audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.9
Estimated audience size1,122,085
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Bargain Hunt audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Bargain Hunt audience comes from United States.

Worldwide audience distribution share by country for Bargain Hunt
CountryShare
United States51.4%
United Kingdom25.5%
Australia8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bargain Hunt audience in United States is strongest.

Fig. 05

Top regions by affinity

Bargain Hunt fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~300K14.43×
02Kentucky~100K9.68×
03Alabama~90K5.23×
04Mississippi~40K4.45×
05Georgia~200K4.39×
06Arkansas~30K3.47×
07South Carolina~50K2.61×
08Ohio~50K1.41×
09North Carolina~50K1.30×
10Alaska~2K0.85×
11North Dakota~2K0.85×
12Montana~3K0.84×
13Vermont~2K0.84×
14South Dakota~2K0.82×
15Delaware~3K0.81×
16Maine~3K0.80×
17Hawaii~4K0.79×
18New Hampshire~4K0.79×
19Rhode Island~3K0.79×
20New Mexico~5K0.78×
21Idaho~5K0.77×
22Indiana~20K0.74×
23Nebraska~4K0.73×
24Washington, District of Columbia~2K0.69×
25Utah~7K0.67×
26Iowa~6K0.67×
27West Virginia~4K0.66×
28Nevada~7K0.65×
29Connecticut~7K0.61×
30Kansas~6K0.61×
31Oregon~8K0.59×
32Oklahoma~8K0.59×
33Minnesota~8K0.50×
34Louisiana~7K0.47×
35Arizona~10K0.46×
36Maryland~9K0.46×
37Colorado~8K0.46×
38Wisconsin~8K0.46×
39Washington~10K0.42×
40Massachusetts~10K0.42×
41Missouri~7K0.38×
42New Jersey~10K0.36×
43Michigan~10K0.33×
44Pennsylvania~10K0.31×
45Virginia~8K0.29×
46Illinois~10K0.25×
47New York~10K0.21×
48Florida~20K0.20×
49Texas~20K0.18×
50California~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Bargain Hunt, United States
0.17×1.00×14.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bargain Hunt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bargain Hunt audience
#·InterestCategoryAffinity×
01Bargain HuntersShopping37.96×
02Kate SpadeFashion & Accessoires10.66×
03Google DriveTechnology & Electronics3.65×
04Discount storesShopping3.06×
05NordstromShopping2.95×
06FedExBusiness & Career2.91×
07CouponsShopping2.72×
08IKEAHome & Garden2.63×
09SubwayFood & Beverages2.58×
10PinterestInternet & Social Media2.52×
11McDonald'sFood & Beverages2.39×
12VeganismFood & Beverages2.21×
13Beauty salonsBeauty & Wellness2.16×
14Home improvementHome & Garden2.15×
15RecipesFood & Beverages2.15×
16WineFood & Beverages2.08×
17CookingFood & Beverages1.97×
18Alcoholic beveragesFood & Beverages1.89×
19FurnitureHome & Garden1.81×
20WalmartShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bargain Hunt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bargain Hunt audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.51×
IndulgenceJOY2.48×
Price SensitivityPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bargain Hunt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
SustainabilityBALANCE0.93×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bargain Hunt have in United States?

Bargain Hunt has an estimated audience of 1,122,085 people in United States, concentrated in Tennessee and Georgia.

02

What is the gender split and age of Bargain Hunt viewers?

63.4% of Bargain Hunt fans are female, 36.6% are male, with an average age of 43.9 years.

03

Which brands do Bargain Hunt fans like most?

Bargain Hunt fans show strongest brand affinity for Bargain Hunters (37.96×), Kate Spade (10.66×), and Google Drive (3.65×) over the country average.

04

Where do Bargain Hunt fans live in United States?

Bargain Hunt fans in United States are most concentrated in Tennessee (reach ~300K), Georgia (reach ~200K), and Kentucky (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bargain Hunt fans also like?

Beyond Bargain Hunt itself, the audience over-indexes on Kate Spade (10.66×), Google Drive (3.65×), Coupons (2.72×), and Pinterest (2.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bargain Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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