Bargain Hunt Audience in United States

Bargain Hunt has an estimated audience of 1,171,162 people in United States. 63.4% are female, 36.6% are male, average age 43.9. Top regions: Tennessee, Georgia, Kentucky. Top brand affinities: Dog breed, Grey Eagle, Minnesota, Elsword, Israel, Product design.
The average Bargain Hunt fan in United States is 43.9 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, Kentucky. Top brand affinities include Dog breed, Grey Eagle, Minnesota, Elsword, with strongest over-indexing on Dog breed (2.38× the country average). Demographically, the Bargain Hunt audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Bargain Hunt fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.9 |
| Estimated audience size | 1,171,162 |
Audience persona
The typical Bargain Hunt fan in United States is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 348,522 | 14.84× |
| Georgia | 156,574 | 4.34× |
| Kentucky | 146,322 | 9.97× |
| Alabama | 86,875 | 5.31× |
| Ohio | 52,194 | 1.45× |
| South Carolina | 48,884 | 2.77× |
| North Carolina | 45,869 | 1.3× |
| Mississippi | 42,076 | 4.36× |
| Arkansas | 33,946 | 3.52× |
| Indiana | 14,561 | 0.68× |
| Florida | 7,694 | 0.1× |
| Texas | 7,509 | 0.07× |
| California | 5,180 | 0.04× |
| New York | 4,289 | 0.07× |
| Illinois | 4,049 | 0.1× |
| Virginia | 3,265 | 0.11× |
| Pennsylvania | 2,213 | 0.06× |
| Michigan | 2,175 | 0.07× |
| Missouri | 2,120 | 0.11× |
| Louisiana | 1,666 | 0.11× |
| New Jersey | 1,568 | 0.05× |
| Massachusetts | 1,177 | 0.05× |
| Wisconsin | 1,081 | 0.06× |
| Washington | 987 | 0.04× |
| Maryland | 972 | 0.05× |
| Colorado | 949 | 0.05× |
| Arizona | 901 | 0.04× |
| West Virginia | 822 | 0.15× |
| Oklahoma | 775 | 0.06× |
| Minnesota | 762 | 0.05× |
| Kansas | 669 | 0.07× |
| Oregon | 514 | 0.04× |
| Connecticut | 494 | 0.04× |
| Nevada | 462 | 0.04× |
| Iowa | 441 | 0.05× |
| Utah | 376 | 0.04× |
| Nebraska | 287 | 0.05× |
| Washington, District of Columbia | 240 | 0.07× |
| Idaho | 238 | 0.04× |
| New Mexico | 197 | 0.03× |
| Hawaii | 195 | 0.04× |
| Rhode Island | 186 | 0.05× |
| New Hampshire | 182 | 0.04× |
| South Dakota | 169 | 0.06× |
| Maine | 166 | 0.04× |
| Alaska | 147 | 0.06× |
| Delaware | 140 | 0.04× |
| Vermont | 134 | 0.07× |
| Montana | 128 | 0.04× |
| North Dakota | 123 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.38× | Pets & Animals |
| Grey Eagle, Minnesota | 92.27× | Travel & Leisure |
| Elsword | 20× | Games |
| Israel | 2.51× | Travel & Leisure |
| Product design | 2.27× | Business & Career |
| Jaws | 4.6× | Movies & TV |
| Iron Man (film) | 3.7× | Movies & TV |
| Regional styles of Mexican music | 2.13× | Music & Radio |
| Jeep Wagoneer | 4.25× | Cars & Mobility |
| Tipsy Elves | 6.59× | Shopping |
| edureka | 23.53× | Business & Career |
| Kendra Scott | 1.87× | Fashion & Accessoires |
| Lulu 黃路梓茵 | 1.67× | Movies & TV |
| Stamp collecting | 2.76× | Home & Garden |
| La Opinión | 4.07× | News |
| Pro-Ject | 2.25× | Music & Radio |
| UK garage | 2.88× | Music & Radio |
| Home staging | 2.67× | Home & Garden |
| Jesse Plemons | 1.66× | Movies & TV |
| Nebraska Cornhuskers football | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.04 |
| LGBTQ+ Identity | OPEN | 1.95 |
| Indulgence | JOY | 1.67 |
| Pet Ownership | JOY | 1.61 |
| Luxury Orientation | PREMIUM | 1.59 |
| Family Orientation | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| United Kingdom | 32.0% |
| Australia | 7.2% |
See Bargain Hunt audiences in other countries
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Frequently asked questions
How many fans does Bargain Hunt have in United States?
Bargain Hunt has an estimated audience of 1,171,162 people in United States, concentrated in Tennessee and Georgia.
What is the gender split and age of Bargain Hunt fans?
63.4% of Bargain Hunt fans are female, 36.6% are male, with an average age of 43.9 years.
Which brands do Bargain Hunt fans like most?
Bargain Hunt fans show strongest brand affinity for Dog breed (2.38×), Grey Eagle, Minnesota (92.27×), and Elsword (20×) over the country average.
Where do Bargain Hunt fans live in United States?
Bargain Hunt fans in United States are most concentrated in Tennessee (reach 348,522), Georgia (reach 156,574), and Kentucky (reach 146,322). These three regions account for the largest share of the active audience.
What other brands do Bargain Hunt fans also like?
Beyond Bargain Hunt itself, the audience over-indexes on Grey Eagle, Minnesota (92.27×), Elsword (20×), Israel (2.51×), and Product design (2.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bargain Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.