Iron Man (film) Audience in United States

Iron Man (film) has an estimated audience of 3,357,887 people in United States. 35.5% are female, 64.5% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, AccuWeather, Doctor Strange, Guardians of the Galaxy (film).

The average Iron Man (film) fan in United States is 29.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Iron Man (film) audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Iron Man (film) fans

Demographic split for Iron Man (film) audience in United States
MetricValue
Female35.5%
Male64.5%
Average age29.7
Estimated audience size3,357,887

Audience persona

The typical Iron Man (film) fan in United States is more male, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Iron Man (film) in United States
RegionReachAffinity
California436,1451.18×
Texas366,8001.27×
Florida257,4001.13×
New York188,1681×
Illinois122,8531.1×
Georgia112,6541.09×
Pennsylvania108,0920.96×
Ohio104,2091.01×
North Carolina103,6281.03×
Michigan91,9221.05×
New Jersey85,6041×
Arizona81,5991.19×
Virginia80,5220.98×
Washington74,3191.1×
Tennessee72,9741.08×
Indiana68,6341.12×
Massachusetts61,7000.93×
Missouri57,8851.07×
Maryland55,1930.96×
Colorado55,0641.04×
South Carolina50,3561×
Wisconsin48,6460.96×
Alabama46,4960.99×
Kentucky45,1221.07×
Minnesota44,6260.93×
Oklahoma42,5751.14×
Louisiana42,2270.98×
Utah40,3811.34×
Oregon39,0301.01×
Nevada35,6401.1×
Arkansas29,7531.08×
Iowa28,8411.04×
Connecticut28,5840.85×
Kansas27,3421.03×
Mississippi25,0780.91×
Idaho18,9191.12×
New Mexico18,0821.07×
Nebraska16,7430.99×
Hawaii15,9001.1×
West Virginia14,3860.92×
New Hampshire11,1310.84×
Maine9,7690.81×
Rhode Island8,3850.78×
Montana8,1170.87×
Washington, District of Columbia7,4660.74×
Delaware7,1460.77×
Alaska6,6760.93×
South Dakota6,5920.85×
North Dakota6,1160.89×
Wyoming4,3320.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iron Man (film) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.42×News
AccuWeather16.31×Home & Garden
Doctor Strange33.59×Literature
Guardians of the Galaxy (film)22.12×Movies & TV
StubHub16.02×Travel & Leisure
Ant-Man (film)35.19×Movies & TV
Autism Awareness13.56×Health
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
Diabetes mellitus awareness8.96×Health
OpenTable16.18×Food & Beverages
Superman3.53×Movies & TV
Flickr12.71×Internet & Social Media
Anthony Mackie25.22×Movies & TV
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Moto Guzzi30.42×Cars & Mobility
Liam Neeson11.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iron Man (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Early Adopter MentalityPOWER1.34
TraditionCONSERVATISM1.31
LGBTQ+ IdentityOPEN1.27
Pet OwnershipJOY1.2
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Iron Man (film)
CountryShare
United States24.0%
India12.3%
Germany7.4%

See Iron Man (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Iron Man (film) have in United States?

Iron Man (film) has an estimated audience of 3,357,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Iron Man (film) fans?

35.5% of Iron Man (film) fans are female, 64.5% are male, with an average age of 29.7 years.

Which brands do Iron Man (film) fans like most?

Iron Man (film) fans show strongest brand affinity for Finnair (675×), Google News (19.42×), and AccuWeather (16.31×) over the country average.

Where do Iron Man (film) fans live in United States?

Iron Man (film) fans in United States are most concentrated in California (reach 436,145), Texas (reach 366,800), and Florida (reach 257,400). These three regions account for the largest share of the active audience.

What other brands do Iron Man (film) fans also like?

Beyond Iron Man (film) itself, the audience over-indexes on Google News (19.42×), AccuWeather (16.31×), Doctor Strange (33.59×), and Guardians of the Galaxy (film) (22.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron Man (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.