A data profile of the people who buy, follow and care about Review in United Kingdom — modelled from more than twelve digital signal sources. Review has an estimated audience of 3,773,987 people in United Kingdom.
The average Review fan in United Kingdom is 45.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Ink cartridge, Caixa Econômica Federal, My Little Pony, with strongest over-indexing on Ink cartridge (75.62× the country average).
Demographically, the Review audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Review fan in United Kingdom is balanced, around 45.1 years old, with strong Pet Ownership tendencies and a notable affinity for Ink cartridge.
The key figures that characterise the Review profile in United Kingdom.
53.6% are female, 46.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 45.1 |
| Estimated audience size | 3,773,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Review audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.2% |
| United Kingdom | 10.5% |
| Italy | 9.6% |
Where the Review audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.35× | |
| 02 | West Midlands | ~200K | 1.35× | |
| 03 | North East | ~200K | 1.11× | |
| 04 | East of England | ~400K | 1.07× | |
| 05 | Wales | ~200K | 1.07× | |
| 06 | England | ~3M | 1.06× | |
| 07 | Scotland | ~300K | 0.97× | |
| 08 | South East | ~500K | 0.96× | |
| 09 | Northern Ireland | ~100K | 0.90× | |
| 10 | South West | ~300K | 0.83× | |
| 11 | East Midlands | ~200K | 0.81× | |
| 12 | North West | ~200K | 0.55× |
The strongest cross-interests of the Review audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ink cartridge | Technology & Electronics | 75.62× | ||
| 02 | My Little Pony | Kids & Family | 20.11× | ||
| 03 | Sociedade Esportiva Palmeiras | Sports | 20.00× | ||
| 04 | SporTV | Sports | 20.00× | ||
| 05 | VfL Wolfsburg | Sports | 19.36× | ||
| 06 | Caixa Econômica Federal | Business & Career | 16.87× | ||
| 07 | 2. Bundesliga | Sports | 16.54× | ||
| 08 | Eintracht Frankfurt | Sports | 14.35× | ||
| 09 | La Gazzetta dello Sport | Sports | 13.89× | ||
| 10 | CR Flamengo | Sports | 13.08× | ||
| 11 | Sevilla FC | Sports | 10.57× | ||
| 12 | Italy national football team | Sports | 7.90× | ||
| 13 | Zootopia | Movies & TV | 6.79× | ||
| 14 | Crystal Cruises | Travel & Leisure | 6.58× | ||
| 15 | FIFA Club World Cup | Sports | 5.06× | ||
| 16 | Philanthropy | Arts & Culture | 1.97× | ||
| 17 | Breaking news | Movies & TV | 1.95× | ||
| 18 | Superman | Movies & TV | 1.90× | ||
| 19 | EBay | Shopping | 1.71× | ||
| 20 | Energy | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.13× | |
| Mindfulness | BALANCE | 1.99× | |
| Risk Appetite | THRILL | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Review has an estimated audience of 3,773,987 people in United Kingdom, concentrated in England and South East.
53.6% of Review fans are female, 46.4% are male, with an average age of 45.1 years.
Review fans show strongest brand affinity for Ink cartridge (75.62×), Caixa Econômica Federal (16.87×), and My Little Pony (20.11×) over the country average.
Review fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Review itself, the audience over-indexes on Caixa Econômica Federal (16.87×), My Little Pony (20.11×), 2. Bundesliga (16.54×), and La Gazzetta dello Sport (13.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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