Review Audience in Germany
Review has an estimated audience of 701,215 people in Germany. 49.6% are female, 50.4% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scholastic Book Fairs, Progressive rock, KLIX (AM), Israel, Unique Gifts.
The average Review fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scholastic Book Fairs, Progressive rock, KLIX (AM), with strongest over-indexing on Scholastic Book Fairs (97.82× the country average). Demographically, the Review audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Review fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.4 |
| Estimated audience size | 701,215 |
Audience persona
The typical Review fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Scholastic Book Fairs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,176 | 1.58× |
| Bayern | 107,381 | 0.95× |
| Baden-Württemberg | 101,561 | 1.06× |
| Hessen | 91,132 | 1.71× |
| Rheinland-Pfalz | 60,412 | 1.72× |
| Niedersachsen | 42,315 | 0.62× |
| Berlin | 31,951 | 1.02× |
| Sachsen | 21,777 | 0.63× |
| Brandenburg | 20,606 | 0.95× |
| Schleswig-Holstein | 16,462 | 0.65× |
| Saarland | 15,716 | 1.83× |
| Hamburg | 14,435 | 0.91× |
| Sachsen-Anhalt | 11,541 | 0.64× |
| Thüringen | 9,468 | 0.53× |
| Mecklenburg-Vorpommern | 6,084 | 0.45× |
| Bremen | 4,470 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scholastic Book Fairs | 97.82× | Literature |
| Progressive rock | 3.16× | Music & Radio |
| KLIX (AM) | 5.02× | Music & Radio |
| Israel | 3.3× | Travel & Leisure |
| Unique Gifts | 1.89× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 7.33× | Literature |
| Birthday Gifts | 1.77× | Kids & Family |
| Hauptschule | 7.21× | Kids & Family |
| Christmas Gift | 1.5× | Kids & Family |
| Škoda Kodiaq | 1.81× | Cars & Mobility |
| Loincloth | 2.47× | Fashion & Accessoires |
| Zagreb | 3.34× | Travel & Leisure |
| Este, Veneto | 1.95× | Travel & Leisure |
| Grinch | 1.93× | Movies & TV |
| Keeper (password manager) | 3.33× | Technology & Electronics |
| Corona (band) | 1.78× | Music & Radio |
| Google Photos | 1.89× | Technology & Electronics |
| Kodi (software) | 1.86× | Technology & Electronics |
| Hà Tĩnh | 8.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.31 |
| Sports Activity | POWER | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 10.5% |
| Italy | 9.6% |
See Review audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
Frequently asked questions
How many fans does Review have in Germany?
Review has an estimated audience of 701,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Review fans?
49.6% of Review fans are female, 50.4% are male, with an average age of 40.4 years.
Which brands do Review fans like most?
Review fans show strongest brand affinity for Scholastic Book Fairs (97.82×), Progressive rock (3.16×), and KLIX (AM) (5.02×) over the country average.
Where do Review fans live in Germany?
Review fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,176), Bayern (reach 107,381), and Baden-Württemberg (reach 101,561). These three regions account for the largest share of the active audience.
What other brands do Review fans also like?
Beyond Review itself, the audience over-indexes on Progressive rock (3.16×), KLIX (AM) (5.02×), Israel (3.3×), and Unique Gifts (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.