Review Audience in Germany
Review has an estimated audience of 701,215 people in Germany. 49.6% are female, 50.4% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Consumer protection, Ink cartridge, Smallville, Scooby-Doo, Winona Ryder.
The average Review fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Consumer protection, Ink cartridge, Smallville, with strongest over-indexing on Consumer protection (31.79× the country average). Demographically, the Review audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Review fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.4 |
| Estimated audience size | 701,215 |
Audience persona
The typical Review fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Consumer protection.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,176 | 1.58× |
| Bayern | 107,381 | 0.95× |
| Baden-Württemberg | 101,561 | 1.06× |
| Hessen | 91,132 | 1.71× |
| Rheinland-Pfalz | 60,412 | 1.72× |
| Niedersachsen | 42,315 | 0.62× |
| Berlin | 31,951 | 1.02× |
| Sachsen | 21,777 | 0.63× |
| Brandenburg | 20,606 | 0.95× |
| Schleswig-Holstein | 16,462 | 0.65× |
| Saarland | 15,716 | 1.83× |
| Hamburg | 14,435 | 0.91× |
| Sachsen-Anhalt | 11,541 | 0.64× |
| Thüringen | 9,468 | 0.53× |
| Mecklenburg-Vorpommern | 6,084 | 0.45× |
| Bremen | 4,470 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer protection | 31.79× | Politics & Society |
| Ink cartridge | 97.82× | Technology & Electronics |
| Smallville | 12.34× | Movies & TV |
| Scooby-Doo | 6.21× | Movies & TV |
| Winona Ryder | 7.21× | Movies & TV |
| Google Drive | 5.1× | Technology & Electronics |
| Transfermarkt | 3.02× | Sports |
| Self care | 3.58× | Health |
| Tagesschau | 1.97× | Movies & TV |
| Ghostbusters (franchise) | 11.04× | Movies & TV |
| Ratatouille (film) | 7.88× | Movies & TV |
| Pets | 1.69× | Pets & Animals |
| Brewing | 4.71× | Food & Beverages |
| Canada | 2.83× | Travel & Leisure |
| Family | 1.75× | Kids & Family |
| Westdeutscher Rundfunk | 3.19× | Movies & TV |
| Jamie Lee Curtis | 5.94× | Movies & TV |
| Fachhochschule | 6.24× | Business & Career |
| Vacations | 2.4× | Travel & Leisure |
| ESPN | 8.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.31 |
| Sports Activity | POWER | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 10.5% |
| Italy | 9.6% |
See Review audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
Frequently asked questions
How many fans does Review have in Germany?
Review has an estimated audience of 701,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Review fans?
49.6% of Review fans are female, 50.4% are male, with an average age of 40.4 years.
Which brands do Review fans like most?
Review fans show strongest brand affinity for Consumer protection (31.79×), Ink cartridge (97.82×), and Smallville (12.34×) over the country average.
Where do Review fans live in Germany?
Review fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,176), Bayern (reach 107,381), and Baden-Württemberg (reach 101,561). These three regions account for the largest share of the active audience.
What other brands do Review fans also like?
Beyond Review itself, the audience over-indexes on Ink cartridge (97.82×), Smallville (12.34×), Scooby-Doo (6.21×), and Winona Ryder (7.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.