FIFA Club World Cup Audience in United Kingdom
FIFA Club World Cup has an estimated audience of 1,698,348 people in United Kingdom. 26.0% are female, 74.0% are male, average age 40.4. Top regions: Greater London, North West, South East. Top brand affinities: UEFA Super Cup, Sky Sport, Copa del Rey, Sporting Clube de Portugal, Luka Modrić.
The average FIFA Club World Cup fan in United Kingdom is 40.4 years old, more male, and lives primarily in Greater London. The audience is concentrated in Greater London, North West, South East. Top brand affinities include UEFA Super Cup, Sky Sport, Copa del Rey, with strongest over-indexing on UEFA Super Cup (92.89× the country average). Demographically, the FIFA Club World Cup audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA Club World Cup fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 40.4 |
| Estimated audience size | 1,698,348 |
Audience persona
The typical FIFA Club World Cup fan in United Kingdom is more male, around 40.4 years old, with strong Travelling tendencies and a notable affinity for UEFA Super Cup.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Greater London | 325,769 | 1.47× |
| North West | 253,672 | 1.4× |
| South East | 232,796 | 1.02× |
| Scotland | 205,498 | 1.34× |
| East of England | 162,180 | 1.05× |
| Wales | 118,694 | 1.22× |
| South West | 118,596 | 0.85× |
| East Midlands | 113,385 | 0.95× |
| Yorkshire and the Humber | 98,112 | 0.72× |
| England | 79,360 | 0.05× |
| Northern Ireland | 72,166 | 1.38× |
| West Midlands | 59,406 | 0.82× |
| North East | 48,355 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Super Cup | 92.89× | Sports |
| Sky Sport | 14.64× | Sports |
| Copa del Rey | 94.72× | Sports |
| Sporting Clube de Portugal | 49.42× | Sports |
| Luka Modrić | 36.35× | Sports |
| FIFA World Cup | 4.51× | Sports |
| Sportingbet | 20.89× | Sports |
| La Liga | 12.29× | Sports |
| Sharon Osbourne | 12.07× | Movies & TV |
| AFC Wimbledon | 19.26× | Sports |
| UEFA Champions League | 6.26× | Sports |
| Premier League | 4.48× | Sports |
| Gary Neville | 17.81× | Sports |
| Sporting Life (British newspaper) | 7.06× | Sports |
| Manchester United F.C. | 3.4× | Sports |
| Kevin De Bruyne | 18.54× | Sports |
| FA Cup | 12.01× | Sports |
| Ligue 1 | 13.35× | Sports |
| Real Madrid C.F. | 6.28× | Sports |
| Thierry Henry | 20.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.48 |
| Price Sensitivity | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.3 |
| Spirituality | BALANCE | 1.19 |
| Luxury Orientation | PREMIUM | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Italy | 7.2% |
| United Kingdom | 6.1% |
See FIFA Club World Cup audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
Frequently asked questions
How many fans does FIFA Club World Cup have in United Kingdom?
FIFA Club World Cup has an estimated audience of 1,698,348 people in United Kingdom, concentrated in Greater London and North West.
What is the gender split and age of FIFA Club World Cup fans?
26.0% of FIFA Club World Cup fans are female, 74.0% are male, with an average age of 40.4 years.
Which brands do FIFA Club World Cup fans like most?
FIFA Club World Cup fans show strongest brand affinity for UEFA Super Cup (92.89×), Sky Sport (14.64×), and Copa del Rey (94.72×) over the country average.
Where do FIFA Club World Cup fans live in United Kingdom?
FIFA Club World Cup fans in United Kingdom are most concentrated in Greater London (reach 325,769), North West (reach 253,672), and South East (reach 232,796). These three regions account for the largest share of the active audience.
What other brands do FIFA Club World Cup fans also like?
Beyond FIFA Club World Cup itself, the audience over-indexes on Sky Sport (14.64×), Copa del Rey (94.72×), Sporting Clube de Portugal (49.42×), and Luka Modrić (36.35×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for FIFA Club World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.