A data profile of the people who buy, follow and care about Auction in France — modelled from more than twelve digital signal sources. Auction has an estimated audience of 2,573,640 people in France.
The average Auction fan in France is 43.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Morgan Motor Company, Oscaro, Brico Dépôt, with strongest over-indexing on Morgan Motor Company (7.78× the country average).
Demographically, the Auction audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Auction fan in France is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Morgan Motor Company.
The key figures that characterise the Auction profile in France.
40.9% are female, 59.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 43.7 |
| Estimated audience size | 2,573,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Auction audience comes from France.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
Where the Auction audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.76× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.30× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.28× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 05 | Centre-Val de Loire | ~100K | 1.04× | |
| 06 | Grand Est | ~200K | 1.02× | |
| 07 | Hauts-de-France | ~200K | 1.00× | |
| 08 | Corsica | ~10K | 0.91× | |
| 09 | Pays de la Loire | ~100K | 0.88× | |
| 10 | Normandy | ~100K | 0.87× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.86× | |
| 12 | Brittany | ~100K | 0.85× | |
| 13 | Occitanie | ~200K | 0.82× |
The strongest cross-interests of the Auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Morgan Motor Company | Cars & Mobility | 7.78× | ||
| 02 | Christie's | Business & Career | 6.56× | ||
| 03 | Saatchi Gallery | Arts & Culture | 4.11× | ||
| 04 | Tesla Motors | Cars & Mobility | 2.62× | ||
| 05 | Oscaro | Cars & Mobility | 2.42× | ||
| 06 | Tire | Cars & Mobility | 2.38× | ||
| 07 | Bricomarché | Home & Garden | 2.19× | ||
| 08 | Peugeot | Cars & Mobility | 2.18× | ||
| 09 | Norauto | Cars & Mobility | 2.02× | ||
| 10 | Renault | Cars & Mobility | 1.99× | ||
| 11 | Brico Dépôt | Shopping | 1.86× | ||
| 12 | SFR | Technology & Electronics | 1.80× | ||
| 13 | Conforama | Home & Garden | 1.79× | ||
| 14 | AliExpress | Shopping | 1.71× | ||
| 15 | transavia | Travel & Leisure | 1.71× | ||
| 16 | SNCF | Cars & Mobility | 1.68× | ||
| 17 | Cdiscount | Shopping | 1.66× | ||
| 18 | Internet & Social Media | 1.61× | |||
| 19 | Orange | Technology & Electronics | 1.60× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.54× | |
| DIY Mentality | THRILL | 1.47× | |
| Luxury Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Auction has an estimated audience of 2,573,640 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
40.9% of Auction fans are female, 59.1% are male, with an average age of 43.7 years.
Auction fans show strongest brand affinity for Morgan Motor Company (7.78×), Oscaro (2.42×), and Brico Dépôt (1.86×) over the country average.
Auction fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Auction itself, the audience over-indexes on Oscaro (2.42×), Brico Dépôt (1.86×), Conforama (1.79×), and Cdiscount (1.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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