Rascasse Audience Intelligence

Auction Audience in Brazil

A data profile of the people who buy, follow and care about Auction in Brazil — modelled from more than twelve digital signal sources. Auction has an estimated audience of 5,238,767 people in Brazil.

#4among E-Commerce in Brazil#868among Topic in Brazil#41in Shopping

The average Auction fan in Brazil is 42.2 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auction profile in Brazil.

Audience size
5.2M
in Brazil
Gender
39.2%♀
60.8% male
Age
42.2
average years
Country rank
#1275
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auction fans

39.2% are female, 60.8% are male, average age 42.2.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Auction audience in Brazil
MetricValue
Female39.2%
Male60.8%
Average age42.2
Estimated audience size5,238,767
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Auction audience in Brazil
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4923%
50+26%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Auction audience comes from Brazil.

Worldwide audience distribution share by country for Auction
CountryShare
United States31.7%
United Kingdom5.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auction audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Auction fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~400K1.25×
02São Paulo~1.5M1.22×
03Santa Catarina~300K1.11×
04Roraima~20K1.11×
05Amapá~20K1.08×
06Paraná~300K1.07×
07Acre~20K1.06×
08Federal District~90K1.04×
09Rio de Janeiro~500K1.03×
10Rondônia~40K1.00×
11Tocantins~30K1.00×
12Rio Grande do Norte~90K0.98×
13Sergipe~50K0.98×
14Paraíba~100K0.97×
15Mato Grosso do Sul~70K0.97×
16Alagoas~70K0.97×
17Minas Gerais~500K0.96×
18Pernambuco~200K0.96×
19Piauí~70K0.96×
20Espírito Santo~100K0.95×
21Amazonas~90K0.95×
22Mato Grosso~90K0.93×
23Ceará~200K0.92×
24Goiás~200K0.92×
25Maranhão~100K0.92×
26Bahia~300K0.91×
27Pará~200K0.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Brazil

See Auction audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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