A data profile of the people who buy, follow and care about Ryanair in Denmark — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 789,955 people in Denmark.
Ryanair has an estimated audience of 789,955 people in Denmark. 53.2% are female, 46.8% are male, average age 46.3. Top brand affinities: Cultural heritage, Momondo, EasyJet, Airbnb, Landscape design.
Top brand affinities include Cultural heritage, Momondo, EasyJet, with strongest over-indexing on Cultural heritage (6.6× the country average).
Demographically, the Ryanair audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Ryanair fan in Denmark is balanced, around 46.3 years old, with strong Social Media Usage tendencies and a notable affinity for Cultural heritage.
The key figures that characterise the Ryanair profile in Denmark.
53.2% are female, 46.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 46.3 |
| Estimated audience size | 789,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
The strongest cross-interests of the Ryanair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EasyJet | Travel & Leisure | 7.93× | ||
| 02 | Cultural heritage | Politics & Society | 6.60× | ||
| 03 | Wizz Air | Travel & Leisure | 5.89× | ||
| 04 | Lufthansa | Travel & Leisure | 4.82× | ||
| 05 | Archaeology | Politics & Society | 4.55× | ||
| 06 | Cultural history | Arts & Culture | 3.96× | ||
| 07 | Landscape design | Business & Career | 3.30× | ||
| 08 | Airline | Travel & Leisure | 2.93× | ||
| 09 | Houseplant | Home & Garden | 2.83× | ||
| 10 | Airplane | Cars & Mobility | 2.63× | ||
| 11 | FlixBus | Cars & Mobility | 2.54× | ||
| 12 | Airbnb | Travel & Leisure | 2.51× | ||
| 13 | Baggage | Fashion & Accessoires | 2.42× | ||
| 14 | Vacation rental | Travel & Leisure | 2.31× | ||
| 15 | Momondo | Travel & Leisure | 2.06× | ||
| 16 | Lodging | Travel & Leisure | 1.98× | ||
| 17 | Scandinavia | Travel & Leisure | 1.69× | ||
| 18 | Woman | Kids & Family | 1.62× | ||
| 19 | Holiday | Travel & Leisure | 1.61× | ||
| 20 | Nordic countries | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Luxury Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.00× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Social Media Usage | JOY | 1.34× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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