A data profile of the people who buy, follow and care about Airplane in Denmark — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 782,894 people in Denmark.
Airplane has an estimated audience of 782,894 people in Denmark. 48.7% are female, 51.3% are male, average age 48.9. Top brand affinities: Baggage, Elgiganten, High-net-worth individual, Germany, Ryanair.
Top brand affinities include Baggage, Elgiganten, High-net-worth individual, with strongest over-indexing on Baggage (4.87× the country average).
Demographically, the Airplane audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Airplane fan in Denmark is balanced, around 48.9 years old, with strong Quality Awareness tendencies and a notable affinity for Baggage.
The key figures that characterise the Airplane profile in Denmark.
48.7% are female, 51.3% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 48.9 |
| Estimated audience size | 782,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 49% |
of the worldwide Airplane audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 7.20× | ||
| 02 | Baggage | Fashion & Accessoires | 4.87× | ||
| 03 | EasyJet | Travel & Leisure | 3.37× | ||
| 04 | Business class | Travel & Leisure | 3.03× | ||
| 05 | Boat show | Travel & Leisure | 2.92× | ||
| 06 | Ryanair | Travel & Leisure | 2.63× | ||
| 07 | Airline | Travel & Leisure | 2.59× | ||
| 08 | Iceland | Travel & Leisure | 2.54× | ||
| 09 | Sunweb | Travel & Leisure | 2.43× | ||
| 10 | Luxury real estate | Business & Career | 2.23× | ||
| 11 | Heat pump | Home & Garden | 2.07× | ||
| 12 | Germany | Travel & Leisure | 1.98× | ||
| 13 | Greece | Travel & Leisure | 1.90× | ||
| 14 | Uniqlo | Shopping | 1.89× | ||
| 15 | Elgiganten | Shopping | 1.83× | ||
| 16 | Roskilde Festival | Music & Radio | 1.78× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.72× | ||
| 18 | Department store | Shopping | 1.72× | ||
| 19 | Drop shipping | Shopping | 1.63× | ||
| 20 | Musical theatre | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Luxury Orientation | PREMIUM | 1.67× | |
| Design Affinity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Social Media Usage | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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