A data profile of the people who buy, follow and care about Airplane in Portugal — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 1,940,631 people in Portugal.
The average Airplane fan in Portugal is 47.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, FlixBus, First class travel, with strongest over-indexing on OLX (1.67× the country average).
Demographically, the Airplane audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Airplane fan in Portugal is balanced, around 47.4 years old, with strong Quality Awareness tendencies and a notable affinity for OLX.
The key figures that characterise the Airplane profile in Portugal.
51.0% are female, 49.0% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 47.4 |
| Estimated audience size | 1,940,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Airplane audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
Where the Airplane audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.67× | |
| 02 | Faro District | ~200K | 1.46× | |
| 03 | Setúbal District | ~300K | 1.25× | |
| 04 | Porto District | ~500K | 1.22× | |
| 05 | Santarém District | ~100K | 1.22× | |
| 06 | Madeira | ~60K | 1.13× | |
| 07 | Azores | ~60K | 1.03× | |
| 08 | Coimbra District | ~100K | 1.02× | |
| 09 | Braga District | ~200K | 1.01× | |
| 10 | Leiria District | ~100K | 0.99× | |
| 11 | Aveiro District | ~100K | 0.98× | |
| 12 | Beja District | ~30K | 0.98× | |
| 13 | Bragança District | ~20K | 0.97× | |
| 14 | Portalegre District | ~20K | 0.97× | |
| 15 | Évora District | ~30K | 0.96× | |
| 16 | Guarda District | ~20K | 0.96× | |
| 17 | Viana do Castelo District | ~50K | 0.95× | |
| 18 | Castelo Branco District | ~40K | 0.95× | |
| 19 | Vila Real District | ~30K | 0.95× | |
| 20 | Viseu District | ~60K | 0.92× |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First class travel | Travel & Leisure | 3.10× | ||
| 02 | Business class | Travel & Leisure | 2.57× | ||
| 03 | Local news | News | 2.41× | ||
| 04 | Alpine skiing | Sports | 2.41× | ||
| 05 | Vueling | Travel & Leisure | 2.20× | ||
| 06 | Mineral water | Food & Beverages | 2.13× | ||
| 07 | Motorboat | Cars & Mobility | 2.06× | ||
| 08 | FlixBus | Cars & Mobility | 1.96× | ||
| 09 | Sun tanning | Beauty & Wellness | 1.80× | ||
| 10 | Skyscanner | Travel & Leisure | 1.79× | ||
| 11 | First-time buyer | Shopping | 1.77× | ||
| 12 | Norauto | Cars & Mobility | 1.70× | ||
| 13 | Macau | Travel & Leisure | 1.70× | ||
| 14 | OLX | Shopping | 1.67× | ||
| 15 | MSN | News | 1.66× | ||
| 16 | Boutique hotel | Travel & Leisure | 1.66× | ||
| 17 | Airline | Travel & Leisure | 1.62× | ||
| 18 | Online food ordering | Food & Beverages | 1.56× | ||
| 19 | Rio Ave F.C. | Sports | 1.56× | ||
| 20 | EasyJet | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.98× | |
| DIY Mentality | THRILL | 1.43× | |
| Luxury Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.78× | |
| Creativity | OPEN | 0.79× |
Airplane has an estimated audience of 1,940,631 people in Portugal, concentrated in Lisbon District and Porto District.
51.0% of Airplane fans are female, 49.0% are male, with an average age of 47.4 years.
Airplane fans show strongest brand affinity for OLX (1.67×), FlixBus (1.96×), and First class travel (3.1×) over the country average.
Airplane fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Airplane itself, the audience over-indexes on FlixBus (1.96×), First class travel (3.1×), Business class (2.57×), and EasyJet (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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